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SDM is rolling out loyalty credit card.

TORONTO -- Shoppers Drug Mart (SDM) is offering Canadians a quicker way of accumulating Shoppers Optimum Points with the launch of the Shoppers Optimum MasterCard credit card from MBNA Canada Bank.

"Shoppers Optimum is one of Canada's most popular loyalty programs with more than 9.3 million active cardholders," says SDM president and chief executive officer Jurgen Schreiber. "With the introduction of the Shoppers Optimum MasterCard, we are giving our valued program members the ability to earn even more points on products and services they purchase not only in our stores, but now wherever they shop."

Customers can earn up to 25 Shoppers Optimum Points for every dollar they spend at Shoppers Drug Mart and Pharmaprix when using both their Shoppers Optimum MasterCard credit card and their Shoppers Optimum card.

For every dollar spent, 15 Shoppers Optimum Points will be awarded for using the credit card and 10 points for using the Shoppers Online Card.

When using the credit card elsewhere, cardholders will earn five Shoppers Online points for every dollar they spend.

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Title Annotation:News; Shoppers Drug Mart
Publication:Chain Drug Review
Article Type:Brief article
Date:Apr 6, 2009
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