Printer Friendly

SDK Develops 'Gentle-to-Hair' New Curling Agent.

Tokyo, Japan, Jan 11, 2006 - (JCN Newswire) - Showa Denko K.K. (SDK) has developed a "gentle-to-hair" new curling agent that efficiently gives natural curling under weak acidic conditions. SDK today starts sample distribution of the new product, which will be sold under the trade name of Spiera.

The conventional permanent wave lotions and curling agents cause hair to swell with alkalis for permeation, damaging hair substantially.

SDK has developed the new curling agent effective under weak acidic conditions, combining its molecular design and organic synthesis technologies accumulated over the years.

Specifically, as the surface of hair (cuticle) is hydrophobic while the inside of hair is hydrophilic, SDK has synthesized a thiol-based compound having both hydrophobic and hydrophilic parts. This technology enables sufficient curling without swelling hair.

The hairstyle fashion in Japan has a cycle of around 10 to 15 years as shown in the chart below. The fashion of coloring, which started in the middle of the 1990s, is showing signs of change. Furthermore, people are getting more health-conscious, seeking hairstyles less damaging and more fashionable. Spiera can meet such needs, replacing conventional permanent wave lotions and curling agents. It will also create a new "curling and coloring" market as the new product can safely be used with coloring agents.

SDK will sell Spiera in Japan through Sasaki Chemical Co., Ltd., a trading firm specializing in raw materials for hair care products. Together with sales overseas, SDK is planning to achieve annual sales of \2 billion by 2010.

For further information, contact:

Organic Industrial Chemicals Department (Phone: 81-44-322-7230)

IR & PR Office (Phone: 81-3-5470-3235)

About Showa Denko K.K.

Showa Denko (SDK)(TSE: 4004)(OTC: SHWDF) is a major manufacturer and marketer of chemical products serving a wide range of fields ranging from heavy industry to the electronic and computer industries. SDK makes petrochemicals (ethylene, propylene), aluminum products (ingots, rods) electronic equipment (hard disks for computers), and inorganic materials (ceramics, carbons). The company has overseas operations and a joint venture with Netherlands-based Montell and Nippon Petrochemicals to make and market polypropylenes. In March 2001, SDK merged with Showa Denko Aluminum Corporation to strengthen the high-value-added fabricated aluminum products operations, and is today developing next-generation optical communications-use wafers.

Source: Showa Denko K.K.

Organic Industrial Chemicals Department

IR & PR Office

Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K.
COPYRIGHT 2006 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:JCN Newswires
Geographic Code:9JAPA
Date:Jan 11, 2006
Previous Article:2007 Honda Fit Looks Small on the Outside, Delivers Big on the Inside.
Next Article:Honda to Display Modulo Custom Concept Vehicles at Tokyo Auto Salon 2006.

Related Articles
A Hairy Situation: Thirteen-year-old Brittany Hargest from the pop musical group Jump5 gets stuck to Santa's helper. (Cash Moment).
Black Hair: Art, Style, and Culture. (eye).
Love. Your. Hair. Really! Fine hair flops. Curl girls fight frizz. Thick hair like straw. Can we all just get along with our hair once and for all?...
Make peace with your hair! We are declaring a truce between you and your 'do. Here's how to solve whatever devilish hair dilemma is keeping you from...
Showa Denko K.K. (SDK) Reports Operating Income Up 23.4% in Jan. - March Period.
12 new, pretty, do-them-in-five-minutes ways to wear your hair this fall.
Showa Denko K.K. (SDK) Operating Income Increases 24.6% in First Half 2006.
Spring's hot new hair.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters