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SCRIPPS HOWARD CABLE CHOOSES SCIENTIFIC-ATLANTA TO PROVIDE MODEL 8600 ADVANCED SET-TOP TERMINALS; MORE THAN 300,000 ORDERED

SCRIPPS HOWARD CABLE CHOOSES SCIENTIFIC-ATLANTA TO PROVIDE MODEL 8600
 ADVANCED SET-TOP TERMINALS; MORE THAN 300,000 ORDERED
 ATLANTA, Nov. 26 /PRNewswire/ -- Scripps Howard Cable has ordered more than 300,000 model 8600 set-top terminals for delivery over the next four years from Scientific-Atlanta, Inc. (NYSE: SFA).
 The 8600, an advanced communication system with on-screen displays and messaging capabilities, offers operators increased revenue potential and customer satisfaction as well as high security.
 The 8600s will be used in all Scripps Howard metropolitan areas including Sacramento, Calif., and Knoxville and Chattanooga, Tenn.
 "We chose Scientific-Atlanta for three reasons. First, because we are confident they will provide the kind of partnership and support we want. Second, because the 8600 is the most advanced and subscriber friendly terminal in the market, and its communication capabilities will allow us to promote new services effectively and efficiently; and third because their security is excellent and they demonstrated the ability to defeat pirate attacks that have plagued us," said Gilles Champagne, president of Scripps Howard Cable.
 Since first deliveries in May, more than 150,000 8600s have been shipped to more than 50 systems in the United States, Mexico, Japan and the United Kingdom.
 Terms of the order were not disclosed.
 The 8600 is designed to be friendly to subscribers. Self-revealing menus and prompts in simple English make all of the 8600's on-screen features easy to use. And the on-screen features, such as channel name and number, time, and volume control, upgrade older television sets, and return features to newer sets which were taken away by other converters.
 Other easy-to-use menu-driven on-screen features include:
 -- VCR programming of up to eight events over 14 days
 -- preselected favorite channels
 -- parental control
 -- sleep timer
 -- on-screen volume control with muting
 -- large display with up to 240 characters per screen for messaging
 and up to 16 pages per message.
 Pay-per-view (PPV) is also easy to order with confirmation appearing on screen and automatic on-screen reminders when the PPV event is about to start.
 The 8600's communication capabilities make it a marketing tool for operators and makes cable service more valuable for subscribers. On-screen messaging permits operators to send subscribers special program offers and targeted promotions and advertisements, key to boosting pay-per-view and new service revenues. Program information, community events calendars, traffic and weather warning messages make cable service more valuable to subscribers. Service call coordination messages reduce call backs and truck rolls. Additional operator income is also possible by subscribers sending messages such as holiday or birthday greetings to each other.
 All of these benefits make the 8600 a money-making marketing tool with no added cost nor increased bandwidth. Its consumer- friendly features help operators increase penetration by cutting churn and, according to studies, increase post-trial retention.
 Video baseband and RF sync suppression scrambling techniques provide more than 50 different modes of scrambling. Operators can reserve maximum levels of random video and sync inversion for the most valuable premium and PPV programming.
 Scientific-Atlanta is a world leader in cable television electronics, satellite-based communications networks and instrumentation for industrial, telecommunications and government applications.
 -0- 11/26/91
 /CONTACT: Bill Brobst of Scientific-Atlanta, 404-903-6306 (office) or 404-623-4233 (after hours), or Greg Hartel of Scripps Howard Cable, 513-977-3827/
 (SFA) CO: Scientific-Atlanta, Inc.; Scripps Howard Cable ST: Georgia IN: CPR SU:


BR-BN -- AT006 -- 7269 11/26/91 12:03 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 26, 1991
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