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SCOTTIE PIPPEN JOINS MIKE DITKA IN MONTGOMERY WARD LINEUP

 CHICAGO, Feb. 4 /PRNewswire/ -- Montgomery Ward announced today that Chicago Bulls star Scottie Pippen has been signed as a spokesman for Montgomery Ward.
 We're very excited about having Scottie Pippen on our team,'' said Gene
McCaffery, executive vice-president, marketing. He is recognized from coast to coast not only as a great basketball player, but as being likable, believable, and a quality individual. We think he'll be a very effective representative for Montgomery Ward." Mike Ditka, whose commercials for Electric Avenue helped produce dramatic sales increases, will also continue as a spokesman.
 The Electric Avenue campaign, which is being implemented across the country next week, helped lead the company to a strong sales performance in January. Total company sales for the 4 weeks ended Jan. 30, 1993 were up 21 percent compared to the 4 week period ended Feb. 1, 1992.
 -0- 2/4/93
 /CONTACT: Bob Kasenter of Montgomery Ward, 312-467-3382/


CO: Montgomery Ward ST: Illinois IN: REA SU:

TM -- NY134 -- 3262 02/04/93 18:26 EST
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Publication:PR Newswire
Date:Feb 4, 1993
Words:168
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