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SCOTT ROETH JOINS DIGITAL AS VICE PRESIDENT, U.S. SALES AND MARKETING

 MAYNARD, Mass., Nov. 12 /PRNewswire/ -- Digital Equipment Corporation(NYSE: DEC) today announced that Scott Roeth has accepted a position as vice president, U.S. Sales and Marketing. Roeth, 46, will provide leadership for Digital's U.S. sales force, U.S. Channels and U.S. Marketing and will directly manage Digital's five Regional Marketing Centers (RMCs).
 Before joining Digital, Roeth spent 21 years at IBM, where he progressed rapidly through the sales and marketing ranks.
 "We look to Scott's strong management background and years of sales and marketing experience to help us reach new markets in the U.S.," said Russ Gullotti, vice president of Digital's U.S. area and to whom Roeth will directly report. In sales, his priorities will be people development, training, recognition and rewards, career planning and other necessary sales programs. For Digital's channels business, Roeth's focus will be on the use of indirect channels, sales to small and medium enterprises, and increased growth in client/server product sales.
 As manager of the Regional Marketing Centers (RMCs), Roeth will manage contract fulfillment and shared resources to the U.S. territories.
 In his most recent position at IBM, Roeth was vice president of Healthcare Industries for U.S. Marketing and Services. Prior to that, he was director of Management and Executive Development at IBM corporate headquarters. Roeth holds both a Bachelor of Arts degree in business and an M.B.A. from the University of Kentucky.
 Digital Equipment Corporation is the world's leader in open client/server solutions from personal computing to integrated worldwide information systems. Digital's Alpha AXP platforms, storage, networking, software and services, together with industry-focused solutions from business partners, help organizations compete and win in today's global marketplace.
 NOTE: Alpha AXP, AXP, the Digital logo and Digital are trademarks of
Digital Equipment Corporation. IBM is a registered trademark of


International Business Machines Corporation.
 -0- 11/12/93
 /CONTACT: Glen M. Zimmerman of Digital Equipment Corp., 503-884-3643/
 (DEC)


CO: Digital Equipment Corporation; International Business Machines
 Corporation ST: Massachusetts IN: CPR SU: PER


JL -- NE006 -- 3616 11/12/93 10:59 EST
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Publication:PR Newswire
Date:Nov 12, 1993
Words:345
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