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 ATLANTA, Nov. 8 /PRNewswire/ -- Scientific-Atlanta, Inc. (NYSE: SFA) today announced that it has been selected by Digital Equipment Corporation (NYSE: DEC) to supply MPEG-based digital compression equipment for an enhanced version of the Digital SPOT System, a video and audio storage and retrieval system for the ad insertion market.
 The PC-based system is expected to provide a cost-effective solution for performing real time encoding, storage, retrieval and playback of video and audio for the digital ad insertion market.
 The new MPEG-based ad insertion equipment solidifies Digital's position in the growing cable television market for digital ad insertion systems. The Digital SPOT System, operational since April 1993, replaces traditional analog video tape players with computer based technology in which digital video and audio is used for inserting ads. According to Digital, Scientific-Atlanta's Digital Storage and Retrieval (DSR) products will be used to upgrade JPEG-based Digital SPOT Systems currently testing in five cable systems, and will be used in future digital ad insertion installations.
 The ability to store a wide variety of materials digitally, with immediately available random access, substantially cuts the cost, space and labor requirements involved to store, distribute and retrieve video and audio. This new digital platform enables cable operators and others to automate and remotely manage national and regional spot advertising to multiple cable headends according to specific audience demographics. In addition, the new MPEG-based digital compression format is critical to the cost-effective operation of emerging movie-on-demand, near-movie- on-demand, and other interactive multimedia services.
 Robert Griffin, Managing Director of Digital Equipment's Media Business Segment, stated, "Digital selected Scientific-Atlanta because we are extremely pleased with the performance and quality of the video and audio compression products the company has to offer. The solution provided using this technology enables cable operators to automate and streamline the placement of local, national and regional spot advertising. Cable companies can now effectively target specific demographics and geographies, a level of market segmentation that was impossible with tape based systems."
 Robert McIntyre, President of Transmission Systems for Scientific- Atlanta's Broadband Communications Group, noted: "It is a pleasure to have Digital's endorsement of the MPEG-based DSR family of products. As recognized experts in computer systems and high performance networking architectures, Digital is well-positioned to take advantage of the emerging market for digitally compressed video storage and distribution."
 In addition to compatibility with MPEG, Scientific-Atlanta's DSR products conform to CCIR 601 standards, and offer a full range of selectable horizontal resolutions, including 704, 544, 480 and 352 pixels. The system is compatible with MPEG-encoded video at data rates ranging from 1 Megabit per second (Mbps) to 8.3 Mbps, and full I, B and P frame encoding is also supported.
 Scientific-Atlanta, Inc. is a world leader in broadband communications systems, cable television electronics, satellite-based communications networks, and instrumentation for telecommunications, industrial and government applications.
 -0- 11/8/93
 /CONTACT: Michael Ares of Scientific-Atlanta, 404-903-5542, or Maria Doyle of Rourke & Company, 617-267-0042, for Digital Equipment Corp./

CO: Scientific-Atlanta, Inc.; Digital Equipment Corporation ST: Georgia IN: CPR SU:

RA-BR -- AT002 -- 1639 11/08/93 09:45 EST
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Publication:PR Newswire
Date:Nov 8, 1993
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