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SCIENTIFIC-ATLANTA INTRODUCES REVOLUTIONARY, DIGITAL COMPRESSION-READY HOME COMMUNICATIONS TERMINAL

 -- Model 8600X provides upgradeable platform for new revenue
 streams for cable operators
 -- Digital upgradeability a key feature
 ATLANTA, Dec. 3 /PRNewswire/ -- Scientific-Atlanta, Inc. (NYSE: SFA) today introduced the next member of a new generation of subscriber terminals which builds upon the on-screen and communications capabilities of the successful Model 8600.
 The new Model 8600X has the intelligence and upgradeability needed to provide a platform for generating alternative revenue streams for cable TV operators from the growing home entertainment and information services business.
 The introduction of the 8600X took place at the Western Cable TV Show in Anaheim, Calif.
 In what many are calling the "home communications terminal of tomorrow," the Model 8600X incorporates all the features of the popular Model 8600 with new features that offer expanded revenue potential today and are easily upgradeable for potential services tomorrow.
 The following 8600X features allow expanded revenue potential today:
 -- Electronic program guide (EPG) will accept and display program data from virtually any EPG supplier. The standard EPG provides approximately a one-day program guide, depending upon number of channels and length of program descriptions.
 Expandable memory is available for more days and/or more detailed program descriptions. One EPG feature identifies the name of the program on each channel as the channels are changed.
 Insight Telecast and Scientific-Atlanta have recently signed an agreement which will allow Scientific-Atlanta to provide the Insight program guide format.
 Scientific-Atlanta is also working to provide other program guide options to operators.
 -- Advanced messaging services for easy recall of various pre-selected categories of news, information and other stored messages. Subscribers can create their own electronic newspaper filled with the topics only they have chosen in advance.
 -- VCR CommanderTM controller for one-step VCR recording. This allows the 8600X to send "record" and "stop" commands to a VCR so a subscriber will never have to program the VCR again.
 -- High resolution on-screen graphics or bit mapped graphics provides more information per screen for EPG and Virtual Channels (explained below). Because the 8600X's on-screen display is not limited to characters only, the 8600X can support a variety of requirements including cable company logos, video game figures and other artwork.
 -- Near movie on demand (NMOD) capability to compete with videotape rentals through support of more than 100 pay-per-view (PPV) channels with staggered starting times for popular movies. With the 8600X's on- screen PPV guide, the subscriber can quickly determine which movies and events are available, receive descriptions and the price of the program at the touch of a button, and then purchase the program. A VCR-like control for NMOD PPV movies permits the subscriber to pause, rewind or jump forward.
 For example, a subscriber could hit the "pause" button in order to answer the phone and return to a movie when the same scene appears minutes later in the next showing of the movie.
 -- Virtual Channels which require no video bandwidth for information services such as sports scores, news, stock prices and weather reports.
 -- Expanded tuning bandwidth with 550 MHz standard. 750 MHz and 1 GHZ are optional.
 -- Optional audio and video baseband outputs which provide higher quality signals for a growing number of applications.
 Other following new features of the 8600X will be easily upgradeable to deliver tomorrow's services:
 -- Downloadable software to update feature sets. This reduces technical obsolescence by allowing user interface changes such as different language screens; adding, changing or deleting features; and supporting future add-on services for longer terminal life. All this updating of the home terminal's software is accomplished addressably without the terminal ever leaving the home.
 -- GeniusTM cards for extending current capabilities as well as adding future services. All this is also achieved without removing the terminal. Smarter than smart cards and smaller than video game cartridges, Genius cards provide added memory and more processing power. Other application-specific Genius cards will offer everything from video games to home shopping catalogs to spreadsheets to support of future interactive services.
 -- Renewable security for the most advanced security upgrades through the Genius card feature.
 -- Dual tune/descramble with two terminals in a master-server arrangement to allow picture-in-picture and the capability to watch and record scrambled channels simultaneously.
 -- Digital upgradeability through a serial port which makes the 8600X digital-ready for a future digital video compression decoder. This will support digital-based NMOD and MOD applications.
 -- Serial data port for connection of a printer, PC terminal or other devices for a range of coming interactive services.
 "The operator can match the investment in the 8600X with the revenues gained from a broad range of services tailored to individual subscribers. These choices include program and movie guides; catalog and ordering services; video games; data services and information; educational programs; electronic newspapers; multi-media and many interactive applications still to be developed," said William E. Johnson, chief executive officer of Scientific-Atlanta.
 The 8600X retains all the popular features of the 8600 series such as on-screen menus, graphics and barker channels which use require no additional video bandwidth. Other features from the 8600 include text communications; easy PPV ordering, confirmation and reminders; channel name and number; favorite channels; parental control; sleep timer; and on-screen volume control with optimum stereo separation and mute.
 The 8600X offers several new levels of security beyond existing conventional addressable set-tops, including optional audio masking. It is also compatible with most Zenith, Jerrold, Oak and other set-tops.
 The Model 8600X is scheduled to be available in mid-1993.
 "The 8600X is truly a broadbased smart terminal for entertainment and communications services. Its upgradeability will allow operators to keep up to date with new features and similar advances in consumer electronic devices," said Johnson.
 Gary Trimm, president of the Subscriber Systems Division in the Broadband Communications Group where the 8600X has been developed, pointed out that Scientific-Atlanta will continue to sell the Model 8600 as the basic unit in the 8600 family. "This is an outstanding entry level communications terminal that has proven very popular with more than 1 million units sold, committed to or on order worldwide," Trimm said. "The 8600 and 8600X are especially attractive to systems who need Zenith or Jerrold compatible terminals with advanced and easy-to-use features without requiring dual carrying of scrambled signals."
 Michael Harney, vice president of engineering in the Subscriber Systems Division, noted the valuable role of Motorola in supplying many of the advanced components for both the Model 8600 and the 8600X. R. Gary Daniels, vice president and assistant general manager of Motorola's Microprocessor and Memory Technology Group, responded, "Motorola is proud to contribute enabling technology that helps make the 8600X a leading-edge entertainment and information product for cable operators and subscribers alike."
 Scientific-Atlanta is a world leader in broadband communications systems, cable television electronics, satellite-based communications networks, and instrumentation for industrial, telecommunications and government applications.
 -0- 12/3/92
 /NOTE TO EDITORS: Photos and slides of the 8600X and its GeniusTM card, EPG and other features are available from Bill Brobst at 404-903-6306.
 Genius card and VCR Commander controller are trademarks of Scientific-Atlanta, Inc./
 /CONTACT: Bill Brobst of Scientific-Atlanta, 404-903-6306 or, home, 404-623-4233, or at the Pan Pacific Hotel at the Western Show, 714-999-0990/
 (SFA)


CO: Scientific-Atlanta, Inc. ST: Georgia IN: CPR SU: PDT

BN-BR -- AT003 -- 3323 12/03/92 09:20 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Dec 3, 1992
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