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SCIENTIFIC-ATLANTA BRINGS INTERACTIVE, SATELLITE-BASED BUSINESS TELEVISION TO DESKTOP PC'S

 SCIENTIFIC-ATLANTA BRINGS INTERACTIVE,
 SATELLITE-BASED BUSINESS TELEVISION TO DESKTOP PC'S
 ATLANTA, Oct. 27 /PRNewswire/ -- Scientific-Atlanta, Inc. (NYSE: SFA), has announced its DBTV desktop business television system that brings business television programming directly to desktop computers via satellite.
 This DBTV system uses a standard personal computer (PC) to display real-time video and audio programming, without sacrificing any of the PC's inherent functionality. In addition to its use of the existing desktop PC, the system requires a single circuit board, a small wireless transmitter, a series of centrally-located receivers and an on-desk keypad.
 "In today's competitive global economy, businesses need to cut operating costs, retrain the work force, communicate more effectively with employees and improve employee productivity," said Dwight Duke, vice-president of Scientific-Atlanta's Digital Video Systems Business Unit. "Our new DBTV system can deliver those kinds of results for virtually any-sized business in any market. DBTV puts real-time video and audio programming within the reach of many companies and organizations that had not considered interactive training before -- either because of cost or logistics."
 The system's multimedia capabilities allow employees at their desks to view programming, ask questions of presenters and exchange written documents. No longer do employees have to leave their desks and go to a central viewing area, such as a conference hall or boardroom, to participate in video training.
 To use the system a simple circuit board is added to any standard PC, transforming it into a DBTV system. That addition allows the PC to receive RF cable television or composite video. A touch of a button allows the DBTV user to move from one programming source to another.
 Scientific-Atlanta's alternative to the costly rewiring that precedes installation of traditional interactive training systems is called AirCable. When the DBTV system is installed, a small wireless transmitter, which is hidden in a centrally located closet or ceiling, is used to broadcast a single audio/video signal to multiple receivers, which are placed in training centers, boardrooms or other common areas. The receivers relay the signal directly to each DBTV participant's desktop.
 "Because of the wireless AirCable system and the fact that multiple PCs can be connected to each receiver, DBTV can dramatically reduce new installation and wiring costs for business television applications," said Duke.
 DBTV includes two interactive capabilities that will enhance participants' involvement in programming, as well as their productivity. The first capability is an Interactive Audio System -- a small, multi-functional keypad kept on the desktop itself. From this keypad, the DBTV participant places calls to the program's origination site, asking questions or commenting on the information being presented. The DBTV keypad eliminates the distracting audio feedback that plagues traditional forms of interactive audio systems. In addition, the keypad can be used to answer calls coming in to the employee's desk or to place calls as the programming is presented -- without disturbing other DBTV participants.
 In addition to the Interactive Audio System, DBTV system also has a second productivity-enhancing capability -- the Interactive Document System. Using this function, a DBTV participant can draft and transmit written questions or even documents, forwarding them electronically to presenters at the program origination site or to other DBTV participants. This electronic capability can also be used to capture participants' answers, automatically returning a participant's test score to the appropriate desktop. Because all of these communications take place electronically, there is no need to create or photocopy hard copies of documents before transmission.
 Not only does DBTV allow employees to stay in their offices to receive programming, it minimizes the travel expenses associated with attending off-site seminars and training. In addition, the Scientific-Atlanta DBTV system helps employees be more productive by virtually eliminating the "down time" associated with travel. Other productivity gains are expected to come from the system's interactive, multimedia-based capabilities. Research has shown that interactive video and audio programming, such as the type provided by DBTV, produces a higher retention rate than written communications alone.
 Scientific-Atlanta, Inc., is a world leader in broadband communications systems, cable television electronics, satellite-based communications networks, and electronic instrumentation for industrial, telecommunications and government applications.
 -0- 10/27/92
 /NOTE: DBTV and AirCable are trademarks./
 /CONTACT: Paul McKeon of Crescent Communications for Scientific- Atlanta, 404-698-8650, or fax 404-698-8651/
 (SFA) CO: Scientific-Atlanta, Inc. ST: Georgia IN: CPR SU: PDT


DC -- AT004 -- 5256 10/27/92 09:49 EST
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Date:Oct 27, 1992
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