Printer Friendly

SCIENTIFIC-ATLANTA BEGINS INSTALLATION OF DIGITAL VIDEO COMPRESSION EQUIPMENT FOR STARNET DIGITAL AD SYSTEMS

 ATLANTA, April 19 /PRNewswire/ -- Scientific-Atlanta, Inc. (NYSE: SFA) has begun to install one of the world's first MPEG (Moving Picture Experts Group)-based digital video compression systems for StarNet, Inc.'s AdStar, a delivery service which automates the distribution of national and regional spot advertising to multiple cable headends.
 Scientific-Atlanta's state-of-the-art equipment will provide AdStar affiliates with technology to spur advertisers and agencies to increase their spot-TV buys in geographically scattered cable markets.
 AdStar affiliates also will benefit from Scientific-Atlanta's modular PC card design of hardware, software and network architecture -- affording cable systems the flexibility to easily adapt to future applications and technological advancements.
 Scientific-Atlanta's MPEG-based digital network provides the following other advantages for advertising insertion:
 -- Because ad delivery and storage is digital, the high quality of the original image is maintained throughout the delivery and insertion process.
 -- Digital storage of ads offers operational savings to MSOs via reduced routine maintenance, lower power consumption and need for less office space.
 -- Eliminates the time-consuming process of compiling tapes of ads, and provides instantaneous access to particular ads to change or add to them.
 AdStar's fully integrated approach is expected to build long-term cable system/advertising agency relationships. The AdStar system is being built upon a foundation of advanced management software, digital insertion equipment and spot distribution services. This will support delivery of spot ads; customization of campaigns by region or market; verification and timely reporting; and simple agency-compatible billing.
 StarNet will provide the control software which interfaces with traffic and billing software and the digital storage library.
 Recently, Scientific-Atlanta installed for StarNet an MPEG video encoder and satellite uplink system, as well as receivers and decoders. StarNet is currently using the system to test its ad delivery system, to design control software, and to demonstrate the quality of MPEG video at trade shows and other events.
 During April, Scientific-Atlanta will deliver additional components of the MPEG compression system to StarNet. These components include prototype personal computer decoders and PC interface boards with SCSI (Small Computer System Interface) capabilities to allow digital storage and retrieval from hard disc drives.
 "The installation of Scientific-Atlanta's MPEG-based compression system is further evidence that we are out front in delivering digital video compression and digital ad insertion. Within weeks, we will be providing innovative systems to the end users," said Alan McGlade, president of StarNet. "The delivery of Scientific-Atlanta's highly advanced technology is preceding well, and the initial implementation is up and running smoothly."
 Robert McIntyre, president of Scientific-Atlanta's Transmission Systems Division in the Broadband Communications Group, said: "We have delivered real, working digital video compression, not just promises. Much of the compression system that StarNet will use in its AdStar service has been completed and is working successfully. Scientific- Atlanta is proud to be part of such an innovative venture."
 StarNet, a wholly-owned subsidiary of the Lenfest Group, also operates NuStar, a cross-channel service that electronically inserts promotional spots in pre-scheduled avails; The Barker, a pay-per-view promotion channel; and The Promoter, a cross-channel pay-per-view promotion service.
 Scientific-Atlanta, Inc. is a world leader in broadband communications systems, cable television electronics, satellite-based communications networks, and instrumentation for industrial, telecommunications and government applications.
 -0- 4/19/93
 /CONTACT: Bill Brobst of Scientific-Atlanta, 404-903-6306 or, home, 404-623-4233, or Mary Pittelli of StarNet, 301-206-5393/
 (SFA)


CO: Scientific-Atlanta, Inc.; StarNet, Inc. ST: Georgia IN: CPR SU:

BN -- AT011 -- 7303 04/19/93 10:49 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 19, 1993
Words:564
Previous Article:MERRY LAND REPORTS EARNINGS, RAISES DIVIDEND
Next Article:CENTURA COMPLETES MERGER WITH BREVARD FEDERAL
Topics:


Related Articles
SCIENTIFIC-ATLANTA CHOSEN BY U S WEST TO DESIGN, BUILD INTERACTIVE DIGITAL SET-TOPS
PANAMSAT SELECTS SCIENTIFIC-ATLANTA'S MPEG-BASED DIGITAL VIDEO COMPRESSION SYSTEM FOR PACIFIC RIM SERVICE
SCIENTIFIC-ATLANTA SELECTED AS PREFERRED PROVIDER OF SATELLITE EQUIPMENT FOR KOREA TELECOM'S NEW CABLE TELEVISION DISTRIBUTION NETWORK
FIAT LAUNCHES ITALY'S FIRST DIGITAL VIDEO COMPRESSION SATELLITE NETWORK
SCIENTIFIC-ATLANTA ADDS MPEG AUDIO COMPRESSION TO SATELLITE DIGITAL RADIO PRODUCTS
NEW YORK RACING ASSOCIATION ROLLS OUT 'FULL CARD SIMULCASTING' WITH MPEG PRODUCTS FROM SCIENTIFIC-ATLANTA
ANTENA 1 DIVERSIFIES ROMANIAN TV PROGRAMMING WITH SCIENTIFIC-ATLANTA'S DIGITAL VIDEO COMPRESSION
MEDCOM SELECTS SCIENTIFIC-ATLANTA POWERVU DIGITAL SYSTEM FOR FIRST KU- BAND BAND DIRECT-TO-HOME SATELLITE TELEVISION NETWORK IN MEXICO
VA TAKES LEADERSHIP ROLE IN DIGITAL VIDEO WITH SCIENTIFIC-ATLANTA POWERVU SYSTEM
PanAmSat OFFERS WORLDWIDE DIGITAL COMPRESSION SERVICE WITH SCIENTIFIC-ATLANTA POWERVU SYSTEM

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters