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SCHLITZ BRINGS HOME THE GOLD; WINS GOLD MEDAL IN BEER FESTIVAL

 SCHLITZ BRINGS HOME THE GOLD; WINS GOLD MEDAL IN BEER FESTIVAL
 DETROIT, Oct. 6 /PRNewswire/ -- What's the best American Lager beer? Schlitz is, according to a panel of professional brewers who participated in a blind taste test at the 1992 Great American Beer Festival held recently in Denver.
 Schlitz, a product of The Stroh Brewery Company, beat out such leading American lagers as Budweiser and Coors for the gold medal in the American Lager category, the most popular style of beer produced in the U.S.
 "Today, consumers are looking for a good quality beer at a good price," said Michael Porter, vice president of Marketing for The Stroh Brewery Company.
 "Schlitz is a premium quality beer offered at a tremendous value. Not only do our sales prove this -- an average annual growth rate of 30 percent over the last four years -- but now, the experts confirm it by awarding Schlitz a gold medal."
 The Great American Beer Festival is organized by the Association of Brewers, a non-profit organization dedicated to educating the public about beer.
 Schlitz is a product of The Stroh Brewery Company, the nation's fourth-largest brewery, headquartered in Detroit.
 -0- 10/6/92
 /CONTACT: Sandy Carson, 313-446-3276, or Kim Tessmer, 313-446-3210, both of The Stroh Brewery Company/ CO: The Stroh Brewery Company ST: Michigan IN: FOD SU:


JG -- DE022 -- 7166 10/06/92 15:09 EDT
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Publication:PR Newswire
Date:Oct 6, 1992
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