SCB brings tips from 3 business gurus at SCB SME SUCCESS # 6 highlighting Strong Growth.
Siam Commercial Bank SME Segment First Executive Vice Present Mr. Vipon Vorasowharid said that, "SME is regarded as the main engine driving the economy. Many Thai SMEs are successful at the national level and ready to expand to overseas markets. Realizing the great inspiration of such SMEs, SCB has organized a "SCB SME SUCCESS: SME Strong Growth" seminar annually for six years in a row, to strengthen alliances under the government's People's State campaign under the MOU to support SMEs under the Big Brother project. The seminar brings together three business gurus who have earned recognition to their businesses with strong sales, and received the honor of renowned marketing guru Associate Professor Dr. Seri Wongmontha providing perspectives and exchanging views for SMEs which have just started business and those seeking to start their own businesses.
"Doing business now is different from the past in terms of the internal and external economic environments, which are ever changing and inter-connecting. Business operators have placed a priority on consumer behavior, competition from technology in the digital era, pricing, selling channels, and product and service development. SCB feels that learning from those who created their success with their own hands will inspire and provide perspectives for new SMEs to apply and adopt to their businesses."
Business gurus sharing experience and tips at the "SCB SME SUCCESS: SME Strong Growth" seminar comprised Mr. Sarawut Tornpatanaraka, Chief Executive Officer fo Do Day Dream Co., Ltd., a manufacturer of Snailwhite skincare, with strength in its effective marketing strategies to build up branding within a short time; Ms. Sureerat Seepromkhom, the founder of JQ Foods Co., Ltd., a distributor of JQ streamed crab delivery with strength in its selling channel through social media; Mr. Narindej Thaveesangpanich, Deputy Managing Director of Thai Habel Industrial Co., Ltd., a manufacturer of television under the brand of altron TV which transformed from OEM status to a television brand for export. The panel discussion was held with Dr. Seri Wongmontha serving as moderator.
To enable strong business growth, Dr. Seri Wongmontha also provided 10 useful ingredients for SMEs, comprising 1) Use innovation for leadership in products and services; 2) Always sustain and improve your brand; 3 Design products and services to impress and give reasons and tell stories about your brands; 4) Build brands like a marathon or never-ending journey; 5) Use corporate image as part of branding; 6) Create special and positive viral stories; 7) Use influencers in the digital circle to attest to your branding; 8) Transform your firm to do business and communicate with customers through electronic technologies; 9) Create trust as the heart of relationship development to maintain loyalty; and 10) Don't forget that "we cannot have happy customers if our staff are not happy."
The "SCB SME SUCCESS: SME Strong Growth" seminar is part of many similar SCB projects organized to support Thailand growth. It is now recognized that strong SMEs can truly drive Thailand's growth and sustainability. SCB is ready to provide a full range of total solutions for SME business and advisory service to analyze business insight professionally by our SCB SME Team at any of our more than 1,200 branches nationwide, or call 02-722-2222.
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|Publication:||Daily the Pak Banker (Lahore, Pakistan)|
|Date:||Jun 27, 2016|
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