SCAA States View of Current Coffee Situation.
The SCAA understands and appreciates the position of the Association of Coffee Producing Countries (ACPC) on the current law price of coffee. The SCAA is concerned that prolonged periods of law prices will lead to hardship for the coffee growers and a detrioration in the overall quality of coffee being produced, and that this would have a very negative effect on coffee consumption worldwide. The SCAA therefore supports all measures that are designed to bring about better and fairer remuneration for coffee growers.
The SCAA believes that producers and the coffee industry should implement measures to raise the minimum standard of coffee. The elimination of "TRIAGE" from use in coffee beverages should reduce production surplus and should bring prices to more acceptable levels. The SCAA is keen to work with coffee producers to bring about an overall improvement in the quality of coffee, which, we believe, will bring about an increase in world consumption and better prices.
Founded in 1982, SCAA is the world's largest coffee trade association with over 2,500 members. SCAA members are located in over 40 countries and represent every aspect of the specialty coffee industry-from coffee growers to retailers. The SCAA's annual conference is held in a different U.S. city each year and is the coffee industry's largest gathering and exhibition. Dozens of workshops and roundtables on a variety of timely topics are attended by 8,000 participants, from cupping coffee to merchandizing. The exhibition hosts over 800 trade booths. SCAA's next Conference & Exhibition will be held in Miami Beach, Florida, April 20-23, 2001.
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|Title Annotation:||Specialty Coffee Association of America's views on international coffee prices|
|Publication:||Tea & Coffee Trade Journal|
|Article Type:||Brief Article|
|Date:||Dec 20, 2000|
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