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SAWYER MILLER GROUP TO MERGE WITH ROBINSON, LAKE, LERER & MONTGOMERY

 NEW YORK, Feb. 22 /PRNewswire/ -- The principals of Robinson, Lake, Lerer & Montgomery (RLL&M) and the Sawyer/Miller Group (SMG) announced today that the companies have agreed to merge operations and create a new strategic communications firm specializing in corporate communications counseling, crisis


communications, financial communications, government and international affairs, marketing, research and issues management. The merger, which is expected to be completed by April 1, will be accomplished through the acquisition of SMG by RLL&M's parent company, Bozell, Jacobs, Kenyon & Eckhardt, Inc., one of the world's largest communications holding companies.
 "We believe our firm will be uniquely positioned to provide fully integrated strategies and a broad range of services," said Linda Gosden Robinson, president and chief executive officer of the new firm. "Because effective communications is increasingly critical to the success of a business plan or public policy objective, we work closely with clients to integrate timely, targeted communications plans into their overall business strategies. In doing so, we focus on all key audiences, including the media, the financial community, political leaders, customers, employees and shareholders."
 "By combining forces, our firm will be able to offer clients a complete spectrum of communications services and resources," said Edward J. Reilly, a partner in the new combined firm. "RLL&M, SMG and their subsidiaries will provide expertise in every key discipline, including corporate communications counseling, marketing, international affairs, crisis communications, government relations and research."
 Charles D. Peebler Jr., chief executive officer of Bozell, Jacobs, Kenyon & Eckhardt, said, "The merger of RLL&M and SMG will create a communications firm with a unique ability to handle a full range of communications challenges with an unmatched array of top-flight professionals. I know that the clients of both companies will benefit from the scope of communications resources that the merged firms will now offer. In addition, I am pleased to say that David Sawyer will be a consultant to Bozell Worldwide and will continue his work with the media, government and academic institutions."
 After the merger, RLL&M and SMG will be run as one operating unit, with three basic businesses:
 -- RLL&M and SMG, with offices in New York, Washington, D.C., and Boston, Budapest and Moscow, will specialize in corporate communications consulting, financial communications, crisis communications, government relations, international affairs, grassroots organizing and issues management. The company will focus on internal and external audiences, including the media, the financial community, government, customers, employees and shareholders. It will serve a wide variety of clients, including global corporations, large and medium-sized manufacturing, consumer products and service companies, entrepreneurial ventures, foreign governments, political candidates outside the U.S., industry trade associations, issue-based coalitions and not-for-profit organizations.
 -- Bozell Public Relations, currently a subsidiary of RLL&M, with principal offices in New York and Chicago and affiliate offices in other major cities in the United States and around the world, will become a subsidiary of the merged entity. It specializes in consumer product, business-to-business and healthcare marketing. Bozell's major areas of business include corporate and trade media relations, brand positioning and support, new product launches and event and sports marketing.
 -- KRC Research and Consulting Inc., currently a subsidiary of SMG, will become a subsidiary of the merged entity with its principal office in New York. KRC conducts public opinion and attitudinal research using both quantative and qualitative techniques for corporations and governments worldwide. KRC helped pioneer the integration of focus groups and survey research to provide clients in-depth understanding of constituency perceptions and strategies for change.
 The combined firm will be headed by eight partners. In New York, the principals will be Linda Gosden Robinson, Kenneth B. Lerer, Harris Diamond, Jack Leslie, Walter Montgomery, and Edward J. Reilly. In Washington, D.C., the principals will be James Lake and Mark Malloch Brown. Barbara Molotsky will continue as president of Bozell Public Relations in Chicago; Joan Walker will continue as president of Bozell Public Relations in New York; Michael Cohen will continue as president of KRC Research and Consulting; Micho Spring will become president of the Boston office of the new firm.
 Together, the various business units of the new company will have over 200 employees and approximately $38 million in annual revenue. For the sake of near-term continuity, RLL&M and SMG will continue to operate under their own names as part of the same company. A new name will be adopted during the coming year. The two operations will be moved into joint offices in New York and Washington, D.C.
 RLL&M was founded in 1986. RLL&M, with Bozell Public Relations, represents more than 100 U.S. and international clients, providing a full range of communications services in the business and public policy arenas and has been a leader in the field of strategic communications counseling. SMG, founded in 1972, represents more than 45 clients. It was a pioneer in the field of political media consulting, and has since broadened its mission to provide attitudinal research, strategic planning and communications services to a wide range of clients in the public and private sectors in the U.S. and abroad. It acquired KRC Research and Consulting, Inc. in 1989.
 -0- 02/22/93
 CONTACT: Ann Brackbill of Robinson, Lake, Lerer & Montgomery, 212-484-7718, or Rob Shepardson of Sawyer/Miller Group, 212-303-2519 CO: ROBINSON LAKE LERER & MONTGOMERY; SAWYER/MILLER GROUP IN: ADV SU: TNM ST: NY


-- NY066 -- X417 02/22/93
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