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SAVE MONEY -- TAKE CARE OF YOUR SNEAKERS

 SAVE MONEY -- TAKE CARE OF YOUR SNEAKERS
 DOUGLASSVILLE, Pa., June 1 /PRNewswire/ -- Thirty or so years ago,


athletic shoes were just called sneakers and went for around $15 a pair.
 They also went out in the trash when they became too dirty or worn.
 Times have changed. With athletic shoes costing upwards of $100 a pair, and the country still in a recession, consumers are tired of throwing away their money and their sneakers because they don't know how to take care of them.
 According to the sneaker care experts at Kiwi Brands, all types of athletic shoes will look better, feel more comfortable and last longer if you follow a simple regimen of sneaker care before you head out the door.
 Step one is obvious -- remove the dirt. Since sneakers seem to attract more than their share of ground-in grime, a through cleaning product like Kiwi Sneaker Shampoo is called for to get the job done. It can be used on any color of athletic shoe and removes even the toughest stains.
 Since you probably want your sneakers to look their whitest, Kiwi Sneaker White is an effective and easy-to-use whitener for both leather and canvas athletic shoes.
 Once you've taken care of cosmetics, the next step is to protect your sneakers with something that repels water and dirt. Kiwi Sneaker Shield is a water repellent that keeps your shoes clean and dry -- extending the life of your shoes. Anyone who has ruined an expensive pair of sneakers after getting them soaked can appreciate how this treatment can help preserve your investment.
 Of course, you may bring out your year-old Nikes and find a hole in the sole that could lead you to consider the trash can as a viable option.
 Don't. Kiwi Sport & Shoe Patch, a liquid rubber that hardens on contact, repairs and rebuilds soles to help your shoes last longer.
 There's one last step you may want to take after you've cleaned, whitened and protected your shoes. Those dirty old laces look terrible in your "new" sneaks. Get a fresh pair of laces.
 /delval/
 -0- 6/1/92
 /CONTACT: John Shiffert of Shaeffer & Associates, 215-546-1660, for Kiwi Brands/ CO: Kiwi Brands ST: Pennsylvania IN: HOU SU:


JS-CC -- PHFNS1 -- 5467 06/01/92 07:32 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 1, 1992
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