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SATURN'S REPUTATION UNAFFECTED BY RECENT RECALL, M.O.R. SURVEY SHOWS

 FARMINGTON HILLS, Mich., Aug. 16 /PRNewswire/ -- If new car buyers are typical of consumers in general, Saturn Corporation has little to fear from its recent massive recall due to electrical wiring problems.
 The company is recalling almost all vehicles produced since it began making them in 1991. But 27 percent of 121 potential new car buyers contacted by M.O.R. this past weekend say their view of Saturn is more favorable since the recall. This compares to 21 percent whose perception is less favorable. Fifty percent said their views were unchanged. "This translates to a net gain of 6 percent who have a favorable impression of Saturn since the recall," said Pete Haag, senior vice president of M.O.R.
 This was the finding of a nationwide mini survey conducted by Market Opinion Research (M.O.R.) in follow up to its quarterly omnibus study, "Market Opinion Reports - July 1993," a national survey of public opinion conducted July 26 through Aug. 5 and announced today.
 NEW CAR BUYERS
 In the July report, 82 percent of 1,002 persons polled said that they believe the economy has remained stagnant or gotten worse in the past year, and 73 percent believe nothing much will change for at least the next year. Nevertheless, the number of persons very likely to purchase a new car or truck in the next year has jumped from 9 to 15 percent since April.
 HEALTH CARE
 Eighty-one percent of the 1,002 Americans polled who have health coverage are satisfied with their health insurance coverage over the past year, yet only 24 percent (down 1 percent since April) support a private system like the one we have now. In spite of their satisfaction with their current coverage, 85 percent say the U.S. is experiencing a health care crisis.
 Attitudes toward the government's role reveal another surprising contradiction. Seventy-one percent believe the federal government should be more involved in health care. However, if a national health care system is established, only 20 percent think the quality of medical care received by their families will improve, while 38 percent believe it will stay the same and 33 percent believe it will actually decline.
 Of those surveyed, 43 percent are presently covered by a private or traditional indemnity health insurance plan, 25 percent by a managed care plan, 16 percent by Medicare or Medicaid, and 7 percent by some other type of insurance. Only 9 percent report having no coverage at all.
 Other issues on the survey, including the economy and President Clinton's handling of the budget and his job, demonstrate pessimism on the part of consumers.
 GUN CONTROL
 With the vast number of recent shootings in the nation's large cities -- especially those involving children -- hand gun control remains a major issue. While only 32 percent of Americans favor outlawing all hand guns, an overwhelming majority (81 percent) does favor a 30-day waiting period before purchasing a hand gun. And a strong majority (76 percent) favors outlawing semi-automatic assault rifles.
 Researchers at M.O.R. plan to continue tracking opinions on hand gun control over the next year.
 M.O.R.-PACE, one of the nation's top market research/consulting firms, is the holding company of Market Opinion Research (M.O.R.), founded in 1940, and Product & Consumer Evaluations, Inc. (PACE), founded in 1975. Its combined client base included the automotive industry, health care organizations, government, major corporations, newspaper and media groups, transportation agencies, and utilities. M.O.R.-PACE has headquarters in Farmington Hills.
 -0- 8/16/93
 /CONTACT: Peter Haag of M.O.R.-PACE, 313-737-5300; or Victor Pytko of PR Associates, 313-963-3396, for M.O.R./


CO: Market Opinion Research; Saturn Corporation ST: Michigan IN: AUT SU:

ML -- DE021 -- 3089 08/16/93 12:38 EDT
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Publication:PR Newswire
Date:Aug 16, 1993
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