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SARA LEE CORPORATION ANNOUNCES SENIOR MANAGEMENT CHANGES

SARA LEE CORPORATION ANNOUNCES SENIOR MANAGEMENT CHANGES
 WINSTON-SALEM, N.C., Sept. 30 /PRNewswire/ -- Leslie W. Riley, vice president of Sara Lee Corporation (NYSE: SLE) and chief executive officer of Sara Lee Intimates/Accessories, has announced his retirement effective July 1, 1993.
 Donald J. Franceschini, president of Sara Lee Intimates, will be working with Riley on the transition until January 1993 when Franceschini will become chief executive officer of Sara Lee Intimates. At that time, Riley will be,+/ xPconsultant to Sara Lee's personal products operations until his retirement.
 Additionally, Lew Frankfort has been named chief executive officer of Sara Lee Accessories effective Oct. 1. He will report to Joseph F. Neely, senior vice president of Sara Lee responsible for personal products.
 "Les Riley has made a tremendous contribution to the success of our intimate apparel and accessories business, as well as to the Winston-Salem community," said Neely. "The growth of these two lines of business has now reached the point that we need to restructure the organization to provide an increased focus on each of them individually."
 Riley had been responsible for the Bali, Playtex, Henson, Canadelle and Aris Isotoner divisions while Frankfort was responsible for Coach Leatherware and Champion Products.
 The women's intimate apparel operations will report to Franceschini and Frankfort will be responsible for Coach and Aris Isotoner. Susan Engel, chief executive officer of Champion, will now report directly to Jack Ward, senior vice president of Sara Lee.
 Riley joined Sara Lee Corporation in 1980 as president of Bali. In 1982, he was promoted to president and chief executive officer of the intimate apparel operations and was made a corporate vice president in 1983. Prior to joining Sara Lee, Riley had been with International Playtex, Inc.
 A native of Burlington, N.C., Riley holds undergraduate and graduate degrees from the University of North Carolina at Chapel Hill. He has served on the board of numerous organizations in Winston-Salem, including the United Way of Forsyth County, the Winston-Salem Arts Council and First Citizens Bank. He also has been general chairman pf The Crosby National Celebrity Golf Tournament for the past four years.
 Franceschini joined Sara Lee in November 1991 with the acquisition of Playtex. He was named president of Sara Lee Intimates in July of this year and a corporate vice president in September. Franceschini began his career at Playtex Apparel more than 30 years ago as a senior industrial engineer. He was executive vice president prior to his appointment as president in 1986.
 Frankfort was named president of Coach Leatherware when it was acquired by Sara Lee in 1985. During the subsequent seven years, Coach has expanded its line of premier leathergoods, developed international distribution and achieved tenfold growth in sales. Frankfort was promoted to chief executive office of both Coach Leatherware and Champion Products in 1991.
 Sara Lee Intimates manufactures and markets women's intimate apparel under Bali, Playtex, Hanes Her Way, Just My Size, Henson, WonderBra and Daisyfresh brands. Sara Lee Accessories brands include Coach, Aris and Isotoner.
 -0- 09/30/92
 CONTACT: Nancy Young, Sara Lee Corporation, 919-519-7563
 (SLE) CO: SARA LEE CORPORATION IN: TEX SU: PER ST: NC -- CH002 -- X342 09/30/92
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Date:Sep 30, 1992
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