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SANTA CLAWS(R) IS COMING TO TOWN; PETSMART EXPECTS TO RAISE $1.2 MILLION FOR ANIMAL SHELTERS WITH ANNUAL PET PHOTO SESSIONS WITH SANTA

 PHOENIX, Nov. 16 /PRNewswire/ -- On Fido and FiFi and Rover and Blackie. On Mittens and Fluffy and Midnight and Tabby. Animals and their human companions can get into the holiday spirit at their local PETsMART store during the company's annual Santa Claws event, which kicks off on Saturday, Nov. 27, in cities across the country.
 PETsMART expects to raise $1.2 million dollars from the event, which, last year, created long lines of customers and the holiday- festooned pets. For $9.98, people and their pets can get their picture taken with Santa, have some fun and benefit their local animal shelter at the same time. All proceeds from the promotion will go to the local animal shelters that participate in PETsMART's Luv A Pet in-store adoption program.
 "This promotion typifies the PETsMART philosophy," said Cozette Phifer, PETsMART spokesperson. "We're strongly committed to reducing the population of homeless animals through our support of local shelters and by not selling cats and dogs in our stores."
 The PETsMART Santa Claws promotion begins Thanksgiving weekend (Nov. 27 and 28) and continues on the first three Saturdays in December (December 4, 11 and 18). Customers are advised to call their nearest PETsMART location for specific times and dates.
 PETsMART customers receive two high quality Polaroid photos with an exclusive holiday graphic plus two photo mounts. In addition, customers have a chance to win PETsMART $100 shopping sprees, Polaroid Sidekick cameras and $5 gift certificates instantly (no purchase necessary).
 PETsMART, headquartered in Phoenix, is one of the nation's leading pet food and supply retailers. It has 89 pet superstores in 17 states throughout the country.
 Santa Claws is a registered trademark of PETsMART Inc.
 -0- 11/16/93
 /NOTE TO EDITORS: Complete information packets on this event are available by calling Cozette Phifer, 602-944-7070, ext. 2113./
 /CONTACT: Cozette Phifer of PETsMART, 602-944-7070, Ext. 2113/


CO: PETsMART Inc. ST: Arizona IN: SU:

LV -- NYHFNS6 -- 4819 11/16/93 06:51 EST
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Publication:PR Newswire
Date:Nov 16, 1993
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