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SANTA CLAUS TO VISIT MILLIONS OF HOMES AROUND THE WORLD WEEK PRIOR TO HIS TRADITIONAL TRIP ON DECEMBER 25 THROUGH GLOBAL COCA-COLA HOLIDAY PROMOTION

 ATLANTA, Nov. 23 ~PRNewswire~ -- The broadest global holiday promotion ever undertaken by The Coca-Cola Company will bring Santa Claus into the homes of millions of consumers around the world weeks before he makes his annual visit on Dec. 25.
 From Poland to Paraguay, from Holland to Hong Kong, the famous Sundblom Santa, first created by artist Haddon Sundblom in 1931 for The Coca-Cola Company, will appear on millions of product packages, point-of-sale materials and premiums in more than 40 countries.
 Beginning this week across the U.S., Santa will be featured on all types of packaging for Coca-Cola classic, from two-liter bottles to cans and multi-pack cartons. Packaging with the holiday theme will vary by market. Last year, eight-ounce bottles with the Sundblom Santa were available to consumers in the U.S., but only in a limited number of markets.
 A new 30-second television commercial, called "Father and Son," will debut Thursday night on FOX's "The Simpsons" and will coincide with the appearance of packaging in retail stores. Radio and outdoor advertising highlighting the special Santa graphics will be used as well.
 "Through his illustrations, Haddon Sundblom universalized the priceless image the world now has of Santa Claus," said Pierre Ferrari, senior vice president, Marketing, Coca-Cola USA. "It is a special gift that Coca-Cola is pleased to share with consumers this holiday season."
 In Japan, a collection of original Sundblom Santa oil paintings will be on exhibit from Nov. 26 through Dec. 8 at the Isetan Museum of Art in Tokyo -- the first time the collection has been shown outside North America. Since 1989, the exhibit has traveled to New York, Chicago and Toronto and attracted more than 1 million visitors.
 The Sundblom Santa was commissioned by The Coca-Cola Company for use in advertising more than 60 years ago. Before Sundblom's depictions, there was not one accepted interpretation of St. Nick, who was illustrated as everything from a pixie to an elf to a frightening gnome.
 -0- 11~23~92
 ~CONTACT: Randy Donaldson of Coca-Cola USA, 404-676-3853~


CO: The Coca-Cola Company ST: Georgia IN: FOD SU:

EA-BR -- AT011 -- 0594 11~23~92 13:39 EST
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Publication:PR Newswire
Date:Nov 23, 1992
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