SANGO FOCUSES ON FINISHES.
"Our direction with the new patterns is to go deep into different techniques, such as reactive glazes, and to bring back the in-glaze, a shiny glaze that's lead free," explained Joe Soviero, executive vice president.
"From a design perspective, the market is fractured," he continued. "There's the decorator neutral patterns, plain white and white embossed, and solid color programs that are still strong."
Pricing on Sango's latest introductions, Soviero said, is sharper than ever before: $59.99 for a 20-piece set featuring the reactive glaze and $49.99 for a 20-piece set of in-glaze patterns.
The company is also introducing its second open-stock line, called Sweet Shoppe.
The collection of dinnerware and accessories uses the in-glaze technique. Sweet Shoppe features pastel tones, with a plum purple coloration in colorful, vibrant tones.
A dinner plate will retail at $4.99; mugs, soups and salad plates retail for $2.99 each.
Sango has also extended all of its existing patterns to a pasta bowl, an oval platter and a pitcher.
The move, Soviero said, "gives us another business."
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|Publication:||HFN The Weekly Newspaper for the Home Furnishing Network|
|Date:||Apr 19, 1999|
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