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SANCTUARY WOODS SIGNS AFFILIATE LABEL AGREEMENT WITH ELECTRONIC ARTS

 VANCOUVER, British Columbia, Dec. 18 /PRNewswire/ -- Sanctuary Woods Multimedia Corp. (Vancouver: SWD) today announced that it has reached agreement with Electronic Arts (NASDAQ-NMS: ERTS) of San Mateo, Calif. Under the terms of this agreement Sanctuary Woods CD-ROM products will be distributed to thousands of retail outlets throughout the United States and Canada by Electronic Arts and featured in Electronic Arts catalogs and promotions. Sanctuary Woods will retain its corporate identity on all products sold under this agreement.
 "This is an important agreement for Sanctuary Woods," said Brian Beninger, president. "Electronic Arts is a leader in the field of interactive entertainment production and distribution. Consequently, we expect Sanctuary Woods sales to accelerate greatly during the term of this agreement, which runs until March 30, 1995." Electronic Arts is the largest PC entertainment company in the United States with more than 20 million games sold to date. Sales for the fiscal year ending March 1992 were $162 million, with earnings of $15.6 million. In the subsequent six months, it reported sales of $104 million, with earnings of $9.98 million.
 "Electronic Arts welcomes Sanctuary Woods as our newest affiliate label," said Kelly Conway, director, Affiliate Labels. "Sanctuary Woods has a talented team of people and they are producing some of the best new CD-ROM titles on the market. With unique titles such as "The Awesome Adventures of Victor Vector & Yondo," Shelly Duvall's "It's a Bird's Life," and more in development, such as "Hawaii High," we have high expectations for the mutual success of this arrangement."
 The products covered under this agreement are or will be available on the MPC platform for IBM-compatible computers, and new multimedia players for the home now in development. CD-ROM publishing for entertainment and "edutainment" is expected to become one of the fastest growth segments of the information industry in the 1990's.
 Sanctuary Woods has engaged Graham & Jones of Los Angeles to complete its filing to become a fully reporting company to the Securities and Exchange Commission in preparation for a listing on a national U.S. exchange.
 -0- 12/18/92
 /CONTACT: Andy Hay or Joe Flatley of Britton Capital Corp. 604-684-8177 or (U.S.) 800-877-1626, for Sanctuary Woods/
 (ERTS SWD.)


CO: Sanctuary Woods Multimedia Corp.; Electronic Arts ST: British Columbia, California IN: CPR ENT SU:

BP -- LA012 -- 8224 12/18/92 12:30 EST
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Publication:PR Newswire
Date:Dec 18, 1992
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