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SAN JOSE SHARKS GRANTS EXCLUSIVE MERCHANDISING CONTRACT TO ARA SERVICES

 SAN JOSE, Calif., May 24 /PRNewswire/ -- ARA Services announced today that it has been granted the exclusive contracts to manage and operate the retail operations for San Jose Sharks merchandising. ARA is the concession and novelty services manager at the new San Jose Arena; however, this new contract extends ARA's merchandising contract to three retail outlets outside the arena and to the mail-order business.
 "We are very proud of what we have accomplished building the Sharks merchandising business to be one of the most successful in the world. Now to sustain that strength and build on it," said Matt Levine, executive vice president of marketing for the San Jose Sharks, "we believe ARA is best equipped to operate what we created. We will continue to be active in the product development and marketing planning process with ARA."
 In addition to serving as the sole merchandising manager for the Sharks, ARA also manages sports merchandising for the NHL's Pittsburgh Penguins and for seven Major League Baseball teams, three NFL teams, five national parks and other popular tourist attractions across the country.
 "We welcome the opportunity to manage the San Jose Sharks merchandising," said Joe Kuharski, vice president of concessions west for ARA Leisure Services. "The anticipation for the new San Jose Arena and the area's excitement about the Sharks team have created a tremendous base of fans in the region and beyond, and ARA will provide those fans with the highest quality and widest variety of Sharks novelties available."
 The Sharks Stores are located in the Vallco Mall in Cupertino, the Tanforan Mall in San Bruno, and the Stoneridge Mall in Pleasanton. Mail-order catalogs are available by calling 1-800-659-5959.
 ARA Leisure Services manages food and concessions for major league arenas and stadiums across the U.S. and in Canada. ARA is a privately held, international, diversified service management company with nearly $5 billion in annual sales. Based in Philadelphia, ARA employs 124,000 people worldwide and provides quality services for industry, institutions, government and the general public in the areas of food and leisure, uniform rental and maintenance, periodical distribution, health care and child care.
 -0- 5/24/93
 /CONTACT: Jay Smith, 408-999-5735, or David Flaherty, 215-238-3326, for ARA Services, or Grant Rollin, 408-999-5742, or Matt Levine, 408-999-5772, for San Jose Sharks/


CO: ARA Services; San Jose Sharks ST: California IN: SU:

CC-MJ -- PH042 -- 1907 05/24/93 18:14 EDT
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Publication:PR Newswire
Date:May 24, 1993
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