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SAN FRANCISCO-AREA KMART PARTICIPATES IN NATION'S LARGEST BIRTHDAY PARTY; SPECIAL GUEST -- DAVID COHEN

 SAN FRANCISCO-AREA KMART PARTICIPATES
 IN NATION'S LARGEST BIRTHDAY PARTY; SPECIAL GUEST -- DAVID COHEN
 TROY, Mich., Feb. 28 /PRNewswire/ -- San Francisco will "have its cake and eat it too" when Kmart hosts the nation's largest birthday party on Sunday, March 1. Kmart Corporation (NYSE: KM), its 300,000 associates and their customers will celebrate 30 years of service in over 2,300 Kmart stores across the country.
 San Francisco will play a special part in the celebration when renowned author David Cohen participates in a birthday ceremony at the Kmart store at 1200 El Camino Real, Colma, Calif., at 4 p.m. Cohen will sign autographs from 5-6 p.m. Other San Francisco-area Kmart stores will also host special parties.
 Cohen is one of America's most successful writers and publishers. Cohen's "A Day in the Life of America" is a New York Times best-seller.
 From Seattle to Savannah, the birthday celebration will officially begin with thousands of customers and associates singing "Happy Birthday" to the American retailing institution. At the Colma store, a local choral group will lead customers in the sing-a-long. Free birthday cake will be available to customers immediately following the birthday sing-a-long.
 To mark its 30th birthday, Kmart will introduce a special advance edition of Cohen's newest book "America: Then & Now." Cohen co-produced the successful "Day in the Life" series of photography books. The special advance edition will be available exclusively in Kmart stores. "America: Then & Now" features vintage photographs of America's life and times compared side by side with shots of the same subjects today.
 During the Colma ceremony, Kmart will make a donation of the book to the Retirement Center of Daly City, Calif.
 Mike Wellman, vice president of marketing, will also participate in the special ceremony. Wellman oversees marketing for 2,300 Kmart stores across the country.
 Kmart Corporation operates nearly 4,000 retail outlets in all 50 states in the United States and in Puerto Rico and Canada. Kmart, currently operating 2,375 Kmart stores, is also the parent company for Pay Less Drug Stores, Builders Square, Waldenbooks, PACE Membership Warehouse, The Sports Authority and OfficeMax.
 -0- 2/28/92
 /CONTACT: Teri Kula of Kmart, 313-643-5831/
 (KM) CO: Kmart Corporation ST: California, Michigan IN: REA SU:


ML -- DE014 -- 3647 02/28/92 10:25 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 28, 1992
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