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SAN ANTONIO-BASED 50-OFF STORES ANNOUNCES EXPANSION INTO MEXICO

 SAN ANTONIO-BASED 50-OFF STORES ANNOUNCES EXPANSION INTO MEXICO
 SAN ANTONIO, Texas, Sept. 21 /PRNewswire/ -- San Antonio-based off-price apparel retailer 50-Off Stores, Inc. (NASDAQ: FOFF), today reported plans to expand into northern Mexican markets.
 The company announced that after approximately a year and a half of analysis and investigation of the Mexican market it believes the Mexican market presents significant business opportunity for 50-Off Stores, particularly in Monterrey and other northern Mexican metropolitan areas where the 50-Off chain is already known by many prospective customers. The company regularly advertises in these areas, appealing to the Mexican consumer who frequently shops in areas in the United States where the company has significant presence, which includes Texas cities along the U.S.-Mexico border and also includes the San Antonio and Houston metropolitan areas.
 The company indicated that after exploring joint venture possibilities with several different prospective partners, it has identified a prospective joint venture partner with substantial experience in the Mexican retail apparel market and anticipates finalizing such joint venture within approximately the next 60 days.
 The company anticipates opening between three and five stores in the Monterrey, Mexico, area by late 1993. The company currently operates 86 stores in seven states in the South and Southwest and expects to open 12 additional stores in October 1992, including the company's first entry into Georgia with six stores in Atlanta.
 -0- 9/21/92
 /CONTACT: Lucy Behrens of 50-Off Stores, 512-653-8000, ext. 204/
 (FOFF) CO: 50-Off Stores, Inc. ST: Texas IN: REA SU:


GK -- NY082 -- 1846 09/21/92 16:41 EDT
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Publication:PR Newswire
Date:Sep 21, 1992
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