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SAMSUNG ELECTRONICS BECOMES FIRST MANUFACTURER TO EARN IMPORTANT NEW QUALIFICATION FROM UNDERWRITERS LABORATORIES

 RIDGEFIELD PARK, N.J. Dec. 1 /PRNewswire/ -- Samsung Electronics America, Inc., today announced it has qualified as the world's first manufacturing company to participate in an innovative new product certification program offered by Underwriters Laboratories Inc. (UL). Under the Total Certification Program (TCP), UL merges its safety evaluation steps with the manufacturers' product design cycle. This allows manufacturers to compress their design-to-ship cycle, enabling these companies to bring their products to market in the U.S. faster while continuing to ensure that these products meet UL's rigorous product safety requirements.
 The announcement was made by John Garrison, Vice President, Marketing, Samsung Electronics America. Mr. Garrison explained, "The American market is very important to Samsung. By participating in this program, we are telling American consumers that we care about their needs and are committed to delivering safe, quality products in the most time-efficient manner."
 Because TCP mirrors Samsung's own product development strategy, the company considered UL certification a top priority. Companies earn TCP certification by undergoing a rigorous qualification and assessment process in which they must demonstrate their engineering capabilities, satisfy internationally-accepted quality assurance standards and continuously demonstrate an understanding of UL's product safety standards, requirements and procedures.
 Going forward, Samsung will work with UL to jointly evaluate product construction conformance, test products and analyze test results, prepare UL style reports, and with UL's authorization, distribute updated procedure materials to the company's manufacturing facilities. Through TCP, Samsung now administers a significant portion of the compliance evaluation process internally and can therefore expedite obtaining UL authorization for the UL Mark on Samsung products in the following categories: microwave cooking appliances, radio receivers, audio systems and accessories, television equipment and video equipment. Samsung expects to be able to shorten the design-to-ship cycle by four months.
 "The UL Mark appears on more than six billion products annually and is the most highly recognized product certification mark in North America," said Tom Castino, President and Chief Executive Officer of Underwriters Laboratories. "We're very pleased to be able to recognize Samsung with the very first TCP qualification. They have demonstrated a thorough understanding of UL's requirements and a commitment to the quality process which will benefit the company and consumers alike," he added.
 TCP is only one of many steps Samsung is taking to ensure quality in its products. In order to be competitive in the 21st century, Samsung has begun a number of now initiatives designed to stress quality over quantity, including implementation of a new stop-line system in all of its factories. The Samsung Group's Chairman Lee is so committed to quality that he has instituted a policy that if a product defect is discovered during the manufacturing process, Samsung will stop production until the defect is corrected.
 Samsung Electronics America, Inc., is a wholly owned subsidiary of Samsung Electronics Co. of Seoul, Korea, a leading manufacturer of consumer electronics, computers and computer peripherals, telecommunications equipment and semiconductors, with revenues of $7.8 billion. Samsung Electronics America, Inc., is headquartered in Ridgefield Park, N.J.
 -0- 12/01/93
 /CONTACT: John Garrison of Samsung Electronics America, Inc., 201-229-4020, or Suzanne Andora of Edelman Public Relations Worldwide, 212-704-8105/


CO: Samsung Electronics America, Inc. ST: New Jersey IN: CPR SU:

LD-PS -- NY004 -- 9082 12/01/93 09:00 EST
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Publication:PR Newswire
Date:Dec 1, 1993
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