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SAKS FIFTH AVENUE'S DEBUT A HUGE SUCCESS ON QVC

 WEST CHESTER, Pa., May 24 /PRNewswire/ -- Saks Fifth Avenue's premiere on QVC resulted in a sell out of the Real Clothes Collection on Saturday, May 22, at 9 p.m. Eastern time.
 Gross orders totaled approximately $570,000 for the one-hour program.
 QVC's executive vice president -- Electronic retailing, Doug Briggs, commented, "The new partnership is clearly a success with our customers. We're already looking forward to the next Saks Fifth Avenue program on QVC -- it's slated for Saturday, June 19, at 9 p.m. Eastern time."
 Philip B. Miller, vice chairman and chief executive officer of Saks Fifth Avenue, said, "We greatly exceeded our expectations and are more than pleased with the results of the premiere of Saks on QVC."
 During the live program, QVC host Kathy Levine was joined by special guest Anne Keenes, senior vice president, General Merchandise manager for Saks Fifth Avenue. Together they reviewed the collection of silk career/casual sportswear, as well as coordinating shoes and fashion accessories.
 Saks' affiliation with QVC is one of the specialty retailer's latest moves to reach its customers in newer and more innovative ways.
 QVC, the nation's largest shopping channel, is transmitted live, 24 hours a day, seven days a week, and currently reaches more than 44 million homes via cable, and 3 million homes with satellite dishes from coast to coast.
 /delval/
 -0- 5/24/93
 /CONTACT: Kathleen Holliday or Jenni Moyer of QVC, 215-431-6424, or Helen O'Hagan or Jaqui Lividini of Saks Fifth Avenue, 212-940-4248/


CO: QVC Network; Saks Fifth Avenue ST: Pennsylvania, New York IN: ENT REA SU:

MJ-MK -- PH024 -- 1772 05/24/93 14:12 EDT
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Publication:PR Newswire
Date:May 24, 1993
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