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SAFEWAY SAYS 'EAT YOUR VEGGIES' AND HELP CONTRIBUTE TO CANCER CONTROL

SAFEWAY SAYS 'EAT YOUR VEGGIES' AND HELP CONTRIBUTE TO CANCER CONTROL
 CLACKAMAS, Ore., July 30 /PRNewswire/ -- This year Safeway joined forces with the American Cancer Society to encourage customers to "eat their veggies" -- for a good cause, Safeway said today.
 The result of that teamwork was a contribution of $3,450 from Safeway to the American Cancer Society. This money was raised during the recent "Eat Smart" campaign, during which Safeway pledged 5 cents per pound on the sale of broccoli during a one-week period. Over 69,000 pounds of broccoli were sold during seven days to Oregon consumers.
 Safeway ads routinely run the "Eat Smart" tag line on foods that meet the American Cancer Society's nutritional guidelines. The company also promotes the National Cancer Institute's "Five A Day Plan" which encourages people to eat five servings of fruits and vegetables each day.
 "The American Cancer Society thanks Safeway for continued support in the area of cancer control in Oregon," said Jerry Trageser, executive vice president of the Oregon Division.
 "Studies indicate that as many as 80 percent of all cancers may be related to the environment and the things we eat, drink and smoke. Diet alone may account for 35 percent of all cancer deaths. Even though the evidence linking diet to certain cancers is not as clear as that linking tobacco to lung cancer, we do know enough to make certain recommendations," said Trageser.
 For complete nutritional guidelines and information on foods that help fight cancer, contact the local American Cancer Society at 800-ACS-2345.
 -0- 7/30/92
 /CONTACT: Bridget A. Flanagan of Safeway, 503-656-1461; or Joan Porter of the American Cancer Society, 503-295-6422/ CO: Safeway Inc.; American Cancer Society ST: Oregon IN: SU:


LM-SC -- SE007 -- 5398 07/30/92 20:08 EDT
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Date:Jul 30, 1992
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