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SAFEWAY INTRODUCES MEAT AND SEAFOOD HOTLINE

 SAFEWAY INTRODUCES MEAT AND SEAFOOD HOTLINE
 CLACKAMAS, Ore., July 15 /PRNewswire/ -- Beginning Wednesday,


July 15, Safeway Inc. (NYSE: SWY) customers in Oregon and Southwest Washington can have their questions regarding meat and seafood answered by an expert, Safeway announced today. All they have to do is call Safeway's new consumer information hotline number (800-685- 6711). Consumers will find a wealth of information available at the end of their phone lines from nutritional value, food safety, freshness, cuts of meat, types of seafood to seasoning, marinating and cooking. Delicious and healthy recipes will also be available.
 Safeway's Meat and Seafood Hotline will be the first of its kind operated by a major supermarket chain in the Pacific Northwest. The hotline will be staffed Monday through Friday from 8 a.m. to 7 p.m. and from 10 a.m. to 5 p.m. on Saturday and Sunday. The toll-free hotline number will be advertised in Safeway's weekly ad, as well as on meat and seafood purchases.
 The Portland Division of Safeway Inc. is excited to offer this unique new service to their customers. The Safeway Meat and Seafood Hotline will be staffed by trained professionals knowledgeable and able to answer almost any question about meat and seafood.
 According to Lyle Waterman, Safeway's vice president/Marketing Operations manager, "Safeway is offering the hotline as an additional service to our customers to better serve their needs. Research shows that today's customers are hungry for food and nutritional information.
 "Customers have always thought of Safeway for the highest quality meat and seafood. Now, they will think of us when they have a question about storage, recipes, preparation or nutritional content, as well."
 The Portland Division of Safeway Inc. is made up of 101 stores in Oregon and Southwest Washington.
 -0- 7/15/92
 /CONTACT: Bridget A. Flanagan of Safeway, Portland Division, 503-656-1461/
 (SWY) CO: Safeway Inc. ST: Oregon, Washington IN: REA SU: PDT


LM-JH -- SE001 -- 9485 07/15/92 11:02 EDT
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Date:Jul 15, 1992
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