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SAFEWAY ANNOUNCES THE ULTIMATE CONVENIENCE: PRESCRIPTION DELIVERY SERVICE

 SAFEWAY ANNOUNCES THE ULTIMATE CONVENIENCE:
 PRESCRIPTION DELIVERY SERVICE
 CLACKAMAS, Ore., Jan. 20 /PRNewswire/ -- The following was released today by Safeway Inc., Portland Division:
 Have you ever been so ill that driving to the pharmacy to pick up your prescription seems almost more than you can bear to do? If only you could stay home, warm and cozy and have someone deliver your medicine to your home.
 Sound too good to be true? Not any more -- thanks to Safeway.
 Safeway announced today they will be the first supermarket chain in the nation to offer prescription delivery service through Safeway's Pharmacy Express. Safeway was the first grocery retailer on the West Coast to offer home delivery on a large scale in April 1990 through its Shoppers Express Service, now serving Portland, Salem, Eugene/Springfield and Bend/Redmond, Ore.
 Safeway's Pharmacy Express will give Safeway the distinction of being the first and only grocery retailer in the nation to offer this type of home delivery service. Safeway is pleased to expand their services, especially when other retailers are either cutting back services or laying off employees.
 The program will bring years of experience in grocery home delivery and decades of service and caring from the trusted Safeway neighborhood pharmacist right to the customer's door at several convenient delivery periods throughout every weekday.
 Details and a step-by-step demonstration of Safeway's new delivery program, the Safeway Pharmacy Express, will be unveiled on Wednesday, Jan. 22, 10 a.m. at the Jantzen Beach Safeway Marketplace, 11919 North Jantzen Avenue, Portland, OR 97217, 503-285-6233.
 Customers and their physicians will be able to place their order anytime, 24-hours a day, simply by calling Safeway Pharmacy Express, 800-544-4554. Home deliveries will be available each weekday during two time frames: Monday through Friday, early afternoon, 1 to 4:30 p.m., late afternoon/early evening, 6:30 to 9 p.m.
 Customers will pay the same prices for prescriptions or health care items that they would pay if they shopped at the store themselves. Safeway's Pharmacy Express will also accept payment through customer insurance programs and will provide generic drugs upon request.
 A delivery fee of only $4.95 will be charged for all deliveries. Customers can save 50 cents when they fax their orders.
 In addition to prescriptions, customers will be able to order such things as analgesics, cold medications, diabetic supplies, and health and beauty aids.
 According to Safeway's senior vice president and division manager, Thomas C. Keller, "Right from the start, Safeway has been working toward the day we could expand our home delivery program to include prescriptions and pharmacy items. Our customers have told us how much they would like to have these products added to our home delivery program.
 "Time is a 'limited commodity' nowadays -- we never seem to have enough time to go around. Having one of your loved ones ill, or being under the weather yourself, can put an even greater strain on our limited time.
 "Safeway is always looking for new ways to help save our customers time and money and improve the quality of their lives.
 "We hope Safeway Pharmacy Express will help ease this time crunch, as well as offer a helping hand when our customers need it the most."
 HERE'S HOW SAFEWAY'S PHARMACY EXPRESS PROGRAM WORKS:
 - Customers call an 800 phone number to place their pharmacy
 order: 800-544-4554
 - Or, customers can fax their order and save 50 cents:
 FAX: 800-333-LIST or 800-333-5478
 - The order is transmitted via fax to the Safeway store located
 nearest the customer's zip code.
 - At the store, a professional Safeway pharmacist carefully fills
 the order.
 - Orders are bagged and delivered to the customer.
 - Orders can be paid for by cash, check or credit card (Visa,
 MasterCard or Discover)
 - Insurance programs can be used
 - Generic drugs can be substituted upon request
 -0- 1/20/92
 NOTE TO EDITORS: Details and a step-by-step demonstration of Safeway's new delivery program, the Safeway Pharmacy Express, will be unveiled on Wednesday, Jan. 22, 10 a.m., at the Jantzen Beach Safeway Marketplace, 11919 North Jantzen Avenue, Portland, OR 97217, 503-285-6233. Excellent photo opportunities.
 /CONTACT: Kevin Sheehan of Pharmacy Express Inc., 301-229-2700; or Bridget A. Flanagan of Safeway Inc., 503-656-1461/ CO: Safeway Inc. ST: Oregon IN: REA SU: PDT


LM -- SE004 -- 1373 01/20/92 11:02 EST
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Publication:PR Newswire
Date:Jan 20, 1992
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