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SAFEWAY, COORS LITERACY PROGRAM 'A NEED TO READ' GENERATES FUNDS FOR LITERACY

 SAFEWAY, COORS LITERACY PROGRAM 'A NEED TO READ'
 GENERATES FUNDS FOR LITERACY
 BELLEVUE, Wash., Sept. 25 /PRNewswire/ -- Safeway Inc. and Coors Brewing Co. announced today a partnership in the fight for literacy. Recognizing a need for increased resources for literacy agencies, the two corporations held a press conference today, Sept. 25, at the Rainier and Genessee Safeway in Seattle, featuring guest speaker, Reggie Jackson.
 Speaking on behalf of the Coors Literacy program, Reggie Jackson, communicated his feelings of pride to be involved with "A Need to Read." He stressed the importance of giving young people the opportunity to reach for their dreams, and stated, "A Need to Read" will help open doors to the future.
 An estimated 27 million Americans are functionally illiterate. That's about one-in-five adults who may find simple everyday tasks challenging. The goal of "A Need to Read" is to reduce this figure and reach out to those in need.
 John Cartales, senior vice president and division manager for Safeway Inc. said, "We are extremely proud of our continuing partnership with literacy, having raised $20,000 last year. To aid in the effort in 1992, we have identified specific literacy agencies in our operating areas who will benefit from the funds raised in our stores. With the help of our customers, we hope to double the amount raised in 1991."
 Throughout the month of October, each time specified products are purchased in Safeway stores throughout Washington, Northern Idaho, Montana, Alaska and Oregon, a donation will be made to a pre-selected literacy agency closest to the store of purchase. All of the dollars raised will remain in the community in which it was generated.
 "We believe the 'Need to Read' campaign is a tremendous opportunity for our neighbors to lend a hand in the fight for literacy," said Cartales. "By acting as a team, we can work together to ensure the literacy of generations to come."
 -0- 9/25/92
 /CONTACT: Cherie Myers of Safeway, 206-455-6374; or Elaine Kraft of Coors, 206-462-9230; or Mary Connelly of Eastside Literacy Council, 206-643-1912/
 (SWY ACCOB) CO: Safeway Inc.; Coors Brewing Co. ST: Washington IN: SU:


LM-JH -- SE006 -- 3693 09/25/92 18:01 EDT
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Publication:PR Newswire
Date:Sep 25, 1992
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