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SAFETY 1ST FILES FOR PUBLIC OFFERING

 CHESTNUT HILL, Mass., March 4 /PRNewswire/ -- Safety 1st, Inc. today announced the filing of a registration statement with the Securities and Exchange Commission covering a proposed initial public offering of 2,000,000 shares of its common stock. Of the 2,000,000 shares being offered, 1,400,000 shares are being sold by the company and the remaining 600,000 shares are being sold by selling stockholders. Prudential Securities Incorporated will act as the managing underwriter.
 It is expected that the shares will be offered to the public at a price between $11.00 and $13.00 per share and that the offering will take place in mid-April 1993.
 The company is a leading developer, marketer and distributor of child safety and child care, convenience and activity products. The company commenced operations in 1984 by introducing the original, diamond-shaped "Baby on Board" and "Child on Board" automobile window displays, and it currently markets over 175 products to more than 3,700 customers with over 30,000 locations.
 A registration statement relating to the common stock to be offered has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This communication shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.
 A prospectus relating to these securities may be obtained through Prudential Securities Incorporated, 315 Hudson St., New York, N.Y. 10013.
 -0- 03/04/93
 /CONTACT: Anthony C. Pintsopoulos, chief financial officer of Safety 1st, Inc., 617-964-7744/


CO: Safety 1st, Inc.; Prudential Securities Incorporated ST: Massachusetts IN: SU: OFR

SM-AH -- NY110 -- 3202 03/04/93 17:52 EST
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Publication:PR Newswire
Date:Mar 4, 1993
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