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SAFEGUARD BUSINESS SYSTEMS ANNOUNCES MARKETING STRATEGIES FOR SMALL BUSINESSES THROUGH ITS GIFT CERTIFICATE SYSTEM

 FORT WASHINGTON, Pa., June 28 /PRNewswire/ -- Safeguard Business Systems Inc., the nation's leading provider of accounting and office efficiency systems to small business, today announced the Gift Certificate System which offers extensive marketing capability, flexibility and efficient controls for businesses using gift certificates.
 Richard H. Gommel, president of Safeguard, said, "Safeguard Business Specialists marketing the system provide businesses not only with the product but with expert counsel on how to best utilize the gift certificate concept to improve traffic flow and overall business.
 "Gift certificates are being used increasingly by retail establishments such as restaurants, beauty salons, gift shops, shopping malls, specialty stores and florists, particularly during holiday promotions. Safeguard Business Specialists have also developed several new strategies for gift certificate utilization outside of traditional channels.
 "For example, such strategies have been developed for dentists, who issue and mail certificates to new residents for a free first visit; real estate agents are using certificates to cultivate new listings by offering free market appraisals; and medical practices are offering cholesterol check-ups to introduce new residents to the practice."
 Gommel pointed out that "gift certificates are not simply alternatives to gift selections; they are powerful business builders." Statistics show that those using gift certificates tend to make larger purchases than provided by the certificate. Moreover, those using the certificate often become regular customers.
 "Our Safeguard representatives are highly trained to develop strategies for small businesses because it is their mission to help small businesses compete and succeed. We have found that these gift certificate systems do just that," said Gommel.
 The Safeguard Gift Certificate System virtually ends gift certificate bookkeeping problems, automatically recording each transaction as an accurate journal entry and providing an optional duplicate certificate. The utilization of a gift certificate program allows the merchant to better manage inventory and provides the owner with associated cost savings.
 The Safeguard system comprises personalized gift certificates with gift-giving envelopes, a specially designed, patented writing board and an attractive counter promotional display kit. Duplicate gift certificates, which may be used for follow-up with customers, are optional.
 Safeguard Business Systems Inc. provides small businesses and professionals with easy-to-use, cost-efficient products and services for collecting, organizing and processing data into useful management information. With more than 1 million customers using its one-write record-keeping systems, computer software and forms, records management systems and payroll services, Safeguard is the acknowledged leader in providing office solutions for small businesses.
 For more information on the Safeguard Gift Certificate System, call 800-523-2422.
 -0- 6/28/93
 /CONTACT: Stephanie Karpa, corporate communications manager of Safeguard Business Systems, 215-641-5028/


CO: Safeguard Business Systems Inc. ST: Pennsylvania IN: ADV SU: PDT

LS-JL -- LA004 -- 6134 06/28/93 10:01 EDT
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Publication:PR Newswire
Date:Jun 28, 1993
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