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SADAFCO introduces vitamin-enriched blends of laban and fruit.

Arab News Saudia Dairy and Foodstuff Company (SADAFCO) has introduced Saudia JUMP!, a delicious vitamin-enriched blend of laban and real fruits. This is in line with the company's commitment to constantly innovate and introduce dairy and food products. SADAFCO, a pioneer in the food and beverage industry in the Kingdom for over 40 years, is offering Saudia JUMP! in unique dual-fruit blend of strawberry/cherry and mango/apple. The product comes in eye-catching plastic bottles in two sizes, 900-ml and 200-ml, allowing consumers to enjoy the refreshing drink at home or on-the-go. Roberto Bernuy, marketing manager at SADAFCO, said: "Saudia JUMP! has been designed to offer an appealing product to teenagers in the region that is a fun alternative and a healthier option to carbonated and energy drinks." He added: "The new product combines the best of both worlds: highly nutritive laban and vitamin-rich fruits." Following the launch in the Kingdom, JUMP! will soon also be available in Qatar, Bahrain, Kuwait and Jordan. The beverage offers a refreshing mix of laban and two fruits enriched with vitamins E, A, B9 and D. "At SADAFCO, we have a responsibility toward our consumers to help them lead a healthy life," Bernuy said. "According to a recent study, today's younger consumers are the most willing to take initiative on behalf of their well-being to achieve their goals. Millennials in particular - those who came of age at the turn of the century - are leading the charge by making health-promoting diet and lifestyle choices a priority." Established in 1976, SADAFCO specializes in dairy and foodstuff manufacturing, importing, distributing and marketing in Saudi Arabia and has established a strong reputation and following in the food and beverage industry across the GCC region.

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Publication:Arab News (Jeddah, Saudi Arabia)
Date:Apr 19, 2017
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