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SAAB 1992 YEAR-END SALES INCREASE SIGNIFIES SWEDISH AUTOMAKER'S CONTINUED SOLID PERFORMANCE

 NORCROSS, Ga., Jan. 4 /PRNewswire/ -- Saab Cars USA, Inc., the U.S. importer of Saab 9000 and 900 automobiles announced a year-end sales total of 26,363 cars, a 1.3 percent increase over the previous year's sales total of 26,014 units.
 Saab also retailed a total of 114 cars through its International and Diplomatic Sales Program. Despite the automotive industry's consistently challenging business climate, Saab not only enjoyed a solid sales performance, but showed marked sales increases in both 9000 and 900 model lines.
 The success of Saab's new 1993 9000 CSE and CS contributed to the Swedish automaker's 1992 sales increase. Overall, 1992 9000 series sales accounted for 10,354 units, a volume increase of 6.1 percent over 1991. The always-popular Saab 900 Convertible series also continued to accelerate, and constituted an impressive 21.6 percent share of 1992 sales. During 1992, convertible sales increased 30.3 percent over 1991.
 William S. Kelly, Saab Cars USA, Inc.'s president and chief executive officer, commended Saab's U.S. dealer network for its 1992 sales successes. "In what can at best be described as a flat economy, Saab dealers have proven that exceptional customer service, when combined with product value and quality, can not only weather, but best today's unparalleled industry challenges."
 Kelly also stressed that Saab's unique blend of performance and responsibility attributes has contributed to one of the industry's most loyal customer bases: "Saab enjoys tremendous owner loyalty, because we offer the type of automotive features that today's responsible car owner demands -- and we deliver these features without sacrificing performance.
 "From Saab's legendary safety innovations -- for which we have received numerous industry accolades -- to power performance, Saab translates into long-term value, versatility, practicality and, above all, driving enjoyment," Kelly emphasized.
 -0- 1/4/93
 /CONTACT: Steven Rossi or Elke Martin of Saab Cars USA, 404-279-6360/


CO: Saab Cars USA, Inc. ST: Georgia IN: AUT SU:

RA-BN -- AT018 -- 1482 01/04/93 18:19 EST
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Publication:PR Newswire
Date:Jan 4, 1993
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