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RxCentric and NursingHands Partner to Provide Pharmaceutical Companies Broader Access to Healthcare Professionals.

Buiness Editors/Health & Medical Writers


NEW YORK--(BW HealthWire)--March 28, 2001

RxCentric Inc. (, a leading Internet marketing solutions provider to the pharmaceutical industry, and NursingHands Inc., (, a leading website for nurses and professional nursing associations, announced today that they have entered into a co-marketing agreement.

Under the agreement, RxCentric and NursingHands will promote each other's products and services to their existing and prospective pharmaceutical clients. The agreement will provide pharmaceutical companies access to RxCentric's online nationally representative communities of more than 25,000 physician members as well as NursingHands' community of more than 50,000 nurses and nurse practitioners. It is expected that the partnership will enhance both firms' ability to offer a broad array of online marketing products to pharmaceutical, biotech and medical supply companies.

"With the growth of managed care, nurses are taking an increasing role in total patient care," said Richard Findlay, RxCentric's President and Chief Executive Officer. "The NursingHands partnership is a natural fit for RxCentric and enhances our ability to offer pharmaceutical companies innovative and comprehensive online marketing solutions including online detailing, sampling and marketing campaigns."

"The pharmaceutical marketplace is rapidly adopting new Internet-based methodologies to facilitate communication with physicians and nurse healthcare professionals so as to dramatically improve research and marketing results," said Isobel Coleman, CEO and founder of NursingHands. "The online research capabilities now offered to pharmaceutical companies through this agreement will allow both our clients to leverage the knowledge and opinions of physicians and nurses to enhance and accelerate their feasibility studies, product development cycles, marketing programs and research efforts."

RxCentric, which links physicians' drug information and educational needs with targeted online pharmaceutical product-marketing capability, provides physicians customized information in seven targeted medical specialties through its free, physician-only Internet Service Provider, Doctors Net Access (DNA): Allergy, Cardiology, Neurology, Oncology/Hematology, Primary Care, Pulmonary Medicine and Urology.

Through the medical specialty channels, RxCentric gives physicians an online home that delivers rapid access to leading peer reviewed, objective medical information, as well as resources for their personal interests like news, finance, sports and leisure. Physician users can also access RxCentric's leading drug information databases, with information provided by Facts and Comparisons, as well as medically relevant links that have been tested by physicians.

Partnering with pharmaceutical companies, RxCentric also offers physician users access to a variety of pharmaceutical company-sponsored information and services through RxCentric's unique suite of online products, including online detailing and sampling, continuing medical education (CME), online events and more, all within the DNA home environment. RxCentric is a privately held company with locations in New York, Morristown N.J., Philadelphia, Chicago and San Diego.

About NursingHands

NursingHands offers community, content, commerce, and career management tools to meet the professional and personal needs of nurses and nurse practitioners. Through partnerships with pharmaceutical companies, NursingHands offers nurses and nurse practitioners access to sponsored information and services including continuing education (CE), market research and online detailing. Over the next several months, NursingHands is launching several sponsored specialty channels including Pediatrics, Oncology, Geriatrics, Urology and Neurology. NursingHands, Inc. is privately held with headquarters at 60 E. 56th Street, 5th Floor, New York, NY 10022.
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Publication:Business Wire
Date:Mar 28, 2001
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