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Rural spot on.

Byline: Alan Plews

Location, location, location is not always the prime concern when launching a business.

Two firms in Richmond, North Yorkshire, are proving working from a rural location in the modern world does not place limitations on the scale or scope of a business.

Freelance Marketing and IT Accessed are two examples of consultancies operating from a non-urban base with national and international clients.

Freelance Marketing, run by Lorraine Davidson, operates remotely as an outsourced marketing department delivering market research, strategic marketing planning and marketing communications services to companies throughout the UK as well as in Scandinavia, France, Germany and Spain, allowing those companies to achieve their marketing plans without the need to recruit extra internal staff.

"In this hi-tech age it's possible to provide a high quality service without necessarily being located in the client's offices," said Ms Davidson.

"It also means that smaller clients do not need to have their own marketing department in-house."

With contacts as far away as China and with some of the world's largest consultancies, IT Accessed, headed by Allyson Cole, enables companies to get value for money from information technology. Services include advice on management and strategy, executive coaching and support as well as management resources.

The two women met through WIRE (Women In Rural Enterprise), a national organisation that promotes rural enterprise. They found that keeping overheads low through the effective use of technology has been influential in building their businesses.

Ms Davidson said: "You have to work hard at building your network of contacts and ensuring that clients understand the value of your service, regardless of where you are based. Location becomes secondary."

Ms Cole said: "It's amazing what opportunities there are today for businesses to increase their profits using IT, but most organisations still do not make the most of what's available."
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Title Annotation:Business Weekly
Publication:Evening Gazette (Middlesbrough, England)
Date:Jan 24, 2006
Words:303
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