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Rube Tube.

Rube Tube

Sara K. Eskridge

University of Missouri Press

113 Heinkel Bldg., 201 S. 7th Street, Columbia, MO 65211

www.umsystem.edu/upress

9780826221650, $50.00, HC, 254pp, www.amazon.com

In "Rube Tube: CBS and Rural Comedy in the Sixties", historian Sara Eskridge (Adjunct Assistant Professor of History, Randolph-Macon College, Ashland, Virginia) examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Professor Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s. An impressive work of seminal scholarship and an inherently engaging read throughout, "Rube Tube" is unreservedly recommended for community, college, and university library American Television & Popular College collections and supplemental studies curriculums. It should be noted for the personal reading lists of students, academia, and non-specialist general readers with an interest in the subject that "Rube Tube" is also available in a digital book format (Kindle, $39.99).

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Title Annotation:Rube Tube: CBS and Rural Comedy in the Sixties
Publication:Internet Bookwatch
Article Type:Book review
Date:Apr 1, 2019
Words:259
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