Roundarch asks. " why lose the customer?".
Roundarch announced recently it has launched an online
"advergame" called "Why Lose the Customer? An Interactive
CRM Game." (www.whylosethecustomer.com) An advergame, says
Roundarch, is a viral marketing concept grounded in the belief that if a
company can bring its brand promise to life in the form of
entertainment, it will be able to be noticed above the noise in the
market and speak in a playful way to its target audience. "Why Lose
the Customer?" is a scenario-based game that challenges the player
to help navigate unsuspecting customers through 10 common customer
interaction scenarios. Based upon a player's answers, he or she
either loses the customer, saves the customer...or mildly tortures the
customer. In addition to the playful nature of the cartoon-based game,
this game also has imbedded key "factoids" to help players
understand the reality around relationships, and asks individuals to
rate how they think their company is performing.