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Rosetta stone: GCC employees increase global competitiveness through language learning.

VP: "Globalization requires highly skilled graduates and employees that have the ability to compete across markets and thereby contribute to the growth of the local economy,"

"Employees in the Middle East, especially the GCC, can increase their global competitiveness if the right language skills are acquired," says Donavan Whyte, Vice President of Sales, EMEA Enterprise & Education at Rosetta Stone, during his visit to the region. Rosetta Stone is a global leader in language-learning solutions for businesses, educational institutions and individuals.

"Globalization requires highly skilled graduates and employees that have the ability to compete across markets and thereby contribute to the growth of the local economy," says Donavan Whyte. "Foreign language skills are critical to connect and collaborate with colleagues, customers and partners across the globe. In addition, businesses in emerging and established economies expect to trade in their native languages.

"Research shows that organisations can develop well-rounded employees that can communicate effectively with global partners by acquiring language skills, awareness of business style and cultural knowledge. The inability to speak the language of colleagues and customers creates communication barriers in a global business environment. Adding language training can minimise these limitations," explains Whyte.

Dr. Eli Abi Rached, CEO, at the Eton Institute says: "We are extremely pleased to partner with Rosetta Stone in offering its online learning programme to our students and corporate clients. We strongly believe that online learning that can be delivered directly to computers and tablets of our clients will become the key delivery method for training within the region. Rosetta Stone is the most complete language-learning programme in the world."

Rosetta Stone opened its first Middle East regional office in Dubai earlier this year.

Donavan Whyte adds: "We share our vision with Eton Institute on the importance and impact of language learning and language capabilities in today's world. Eton Institute is a well-recognised and reputable language-learning institution across the Middle East with a healthy client base. Our partnership will allow us to bring effective language learning to more people who will experience how language can foster to their self-development and contribute to the international success of an organisation."

2013 CPI Financial. All rights reserved.

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Publication:CPI Financial
Article Type:Company overview
Geographic Code:70MID
Date:Jul 24, 2013
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