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Root Markets Acquires LeadROI.

Combined Company Will Increase the Quality and Performance of Internet Mortgage Leads

NEW YORK -- Root Markets Inc., which operates the premier commodities exchange for trading and monetizing Internet-generated consumer leads, today announced the acquisition of LeadROI, Inc. Based in Costa-Mesa, California, LeadROI provides a fully-integrated mortgage lead and customer relationship management system. LeadROI will operate as Root LeadROI, a subsidiary of Root Markets, and will continue to service its clients and expand its relationships with major lead aggregators, brokers and lenders. Terms of the transaction were not disclosed.

Root Markets operates the Root Exchange and Root Publisher, two technology platforms that offer the most advanced electronic lead trading systems available. The Root Exchange technology allows leads to be bought, sold and delivered in real-time, matching specific orders from lenders.

LeadROI offers a comprehensive web-based customer relationship management system that empowers lenders and brokers to effectively manage leads from acquisition to point-of-sale. Lead management tools include lead distribution, automated marketing and reporting. LeadROI offers a wide array of services to help sell and close loans, including credit reports, pricing, and transferring data to loan origination systems. Beyond the sales process, LeadROI provides the tools needed to easily analyze the quality and cost effectiveness of acquired leads.

"Together, Root Exchange and Root LeadROI offer unparalleled technology and customer service in the new era of acquiring and managing leads," said Marcia Myerberg, CEO of Root Markets. "The Root Exchange allows lenders and brokers to immediately diversify their lead sources and be assured they are paying fair market prices. With efficient and secure systems for managing lead conversion, Root LeadROI picks up where the Root Exchange leaves off. Together, the companies will offer unique end-to-end solutions designed to close the loop between lead generation and lead conversion and enhance the value of purchased leads."

"This is an exciting opportunity that will allow the lead aggregators we work with to become sellers on the Root Exchange and have access to our proprietary tools, including an integrated order desk, dashboard for advanced reporting and error handling, and post-delivery lead analytics," said LeadROI Founder and President Raj Parekh. "At LeadROI, we have always been committed to helping mortgage brokers and direct lenders increase their profitability. We are confident that LeadROI's fully web-based, software-as-a-service model, which virtually eliminates the need for costly IT investments in software and hardware, will help our combined client base maximize revenue per lead, reduce overhead costs and increase lead purchasing and conversion rates."

Ms. Myerberg will continue to head Root Markets, which is based in New York. Root LeadROI's management team and employees will remain in California and report to Ms. Myerberg.

About Root Markets Inc.

Founded in 2006, Root Markets Inc. ( is led by Chairman Lewis Ranieri and CEO Marcia Myerberg. Root Markets operates the premier commodities exchange for trading and monetizing Internet-generated consumer leads. Root Markets operates the Root Exchange, a web-based trading platform, which provides a real-time, direct link between buyers and suppliers of leads. Root Markets also offers Root Publisher, a unique proprietary technology platform that provides publishers with a vehicle to generate performance-based revenue directly from their sites via the Root Exchange. Root Markets is committed to developing the world's first truly transparent financial exchange for consumer leads, providing real-time price discovery and liquidity to lead buyers and sellers.

About LeadROI, Inc.

Founded in 2004, LeadROI, Inc. ( is led by President Raj Parekh and Vice President Atul Patel. LeadROI offers the mortgage industry a web-based lead and customer relationship management solution. The proprietary software streamlines new customer acquisition, improves productivity, maximizes sales conversion, and provides critical insight into production metrics. LeadROI links lenders and brokers with lead aggregators, and provides a variety of point-of-sale tools, including credit reports, pricing, and transferring data to loan origination systems. Client profiles include retail and correspondent lenders, savings and loans, net branches, and mortgage brokers.
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Publication:Business Wire
Date:Feb 5, 2007
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