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Root Learning Launches "Strategic Engagement Index".

Root Learning and Employee Motivation & Performance Assessment, Inc. Team to Evaluate and Improve Strategy Execution for Customers

MAUMEE, Ohio & CHELSEA, Mich. -- Root Learning, Inc., a strategic learning company that engages and connects people to create results, today announced that it has partnered with Employee Motivation & Performance Assessment, Inc. (EMPA), a research firm in Chelsea, Mich. specializing in workplace assessments, to offer the Strategic Engagement Index (SEI), a survey that quantifies employee's personal commitment to company strategy.

According to industry research, 70 percent of change initiatives fail due to people issues - these include a lack of teamwork, hesitancy to take initiative or inability to lead. The Strategic Engagement Index is Root's solution for measuring an organization's ability to align its people toward the execution of its strategies.

"Root's SEI is a tool for customers to measure employee engagement," said Jim Haudan, CEO of Root Learning. "Many times, the way employees view company strategy can affect corporate outcomes such as profitability and other business objectives; we needed to quantify that. In partnering with an industry leader to develop SEI, we have access to EMPA's connection to the University of Michigan library and various databases. Also, EMPA in cooperation with the University of Michigan, conducts an analysis of working conditions at 1,000 of the nation's largest firms each year."

SEI differs from other surveys in its approach: It focuses on observable behaviors that drive strategy, rather than using an opinion-based approach that measures employee satisfaction. The behaviors SEI measures -motivation, commitment and engagement - relate directly to strategic goals while assessing the strengths and weaknesses of executives, managers, or individual contributors.

"SEI is unique because it is strategy-focused and can help organizations pinpoint where they can improve to reach business objectives," said Palmer Morrel-Samuels of EMPA. "This isn't a satisfaction survey - it's the first industry tool to help businesses focus on engagement in a tangible way."

The following questions are among ones that can be answered for corporations using the SEI:

* How poised is your organization to execute its strategies?

* Do the leaders share a consistent view of the organizations strategic direction?

* To what extent are managers reviewing progress with their teams relative to company objectives?

* How effectively and consistently are managers engaging employees across their organization?

* To what extent does the front line actively seek information on the marketplace and organizational strategies?

Additionally, the EMPA's National Benchmark Study (NBS), a national survey of working conditions at 1000 of the nation's largest companies will be available to companies using Root Learning's SEI.

About Root Learning

Root Learning is a strategic learning company that engages and connects people to create results. Root Learning has helped more than 400 companies worldwide to address complex business challenges by combining consulting, learning and communication disciplines into a unique creative problem-solving approach. Headquartered in Maumee, Ohio, Root Learning has satellite locations in Chicago and London. For more about Root Learning, visit

About Employee Motivation & Performance Assessment, Inc.

Employee Motivation and Performance Assessment, Inc. (EMPA) designs, administers, and analyzes customized assessments and surveys for large businesses and government agencies. Using hierarchical modeling and multivariate inferential statistics, the company provides clients with a Balanced Scorecard Analysis Table [c] that measures the links between "soft" features of the corporate culture - leadership, teamwork, motivation, etc. - and "hard" metrics - revenue, defect rate, profit, staff attrition, etc.Coenabling customers to bridge the gap between people and profits. EMPA is based in Chelsea, Mich.
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Publication:Business Wire
Date:Dec 5, 2006
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