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Rolls-Royce doubles sales in the Middle East.

The importance of the Middle East is underpinned by the fact that four out of Rolls-Royce's top ten selling dealerships are located in the region. "This is a clear sign of the unparalleled appeal of Rolls-Royce, in particular following the challenging economic environment in 2009," said James Crichton, who was recently appointed Regional Director for the Middle East. "Both sales growth and Bespoke results underpin our business expansion and individual customer experiences go hand in hand at Rolls-Royce."

The top selling Bespoke dealers are based on the Arabian peninsula as well, Abu Dhabi is selling globally the richest Bespoke specifications, three additional Middle East dealers are amongst the worldwide Bespoke top ten. Bespoke is Rolls-Royce[acute accent]s offer for a further individualisation of the motor car beyond the option list.

Mohammed F. Alghanim, Group General Manager of the sole dealer in Kuwait, said, "It is very rewarding for Ali Alghanim and Sons to be currently amongst the ten best selling dealerships in the world. We are anticipating further growth with the ultimate expression of the brand, Phantom, and the more informal aura of Ghost."

Rolls-Royce Motor Cars recently announced that due to unprecedented demand June saw the highest production figure for an individual month since 2003. All Phantom and Ghost models are sold out until September.

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Publication:CPI Financial
Date:Jul 21, 2010
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