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Rolls-Royce dealers discuss new model launch.

Byline: Doha

Representatives from Rolls-Royce dealerships in the Middle East met recently in Doha to discuss launch preparations for Rolls-Royce Motor Cars new model, the Ghost, as well as business development.

The conference was attended by general managers and brand managers from the eight dealerships across six countries.

"The Middle East region has always been a significant driver of growth for Rolls-Royce Motor Cars," said Jolyon Nash, director of sales and marketing for Rolls-Royce Motor Cars.

"The regional dealer conference provides us with the opportunity to engage our dealers in a positive discussion about the future growth of the brand," he added.

Nash continued: "It is very rewarding to see the investment of the dealerships into the business success of Rolls-Royce in the region, with every dealer opening a new or enlarged showroom by mid of 2010."

Reiner Braun, sales and marketing director of Mohammed Yousuf Naghi Motors, the sole dealer for Saudi Arabia, said: "We were honoured to host the Middle East unveiling of the Ghost in Jeddah, the feedback in Jeddah and Riyadh was overwhelmingly positive.

"The new Ghost as well as the established Phantom family will be the drivers for the brand's future growth. We will continue to invest into the sustained success of Rolls-Royce in Saudi Arabia."

Rolls-Royce Motor Cars new model, the Ghost, was recently unveiled in Jeddah, Saudi Arabia for the first time in the region.

The Ghost is scheduled to make appearances across the Middle East region in the coming two months and first cars will be handed over to customers beginning of 2010. -- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Nov 3, 2009
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