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Rodale Titles Men's Health, Prevention, Runner's World, Backpacker and Bicycling Named Finalists for Eight National Magazine Awards by the American Society of Magazine Editors; Three of Eight Nominations in General Excellence Category.

NEW YORK -- Company Reaches New Benchmark with Most Ever Nominations

Rodale Inc., the authoritative source for trusted content in health and wellness around the world, announced today that five of its magazine titles, Men's Health, Prevention, Runner's World, Backpacker and Bicycling have received a total of eight 2006 National Magazine Award (NMA) nominations from the American Society of Magazine Editors (ASME), the magazine industry's highest editorial honor.

"The success of our brands depends on the quality of our earned relationship with our readers, and it's our editorial talent that earns the readers' trust every day," said Steve Murphy, President and CEO of Rodale Inc. "It's gratifying that the phenomenal editorial teams at Rodale -- from Men's Health and Prevention to Runner's World, Backpacker and Bicycling -- be so widely recognized by their peers. It reinforces our credo at Rodale: It all starts with the edit."

--Men's Health received three nominations in the Magazine Section, Leisure Interest and Personal Service categories

--Backpacker received two nominations, one for General Excellence for circulation of 250,000 to 500,000, and one for the Magazine Section category

--Prevention received a nomination for General Excellence for circulation over 2 million.

--Runner's World received a nomination for General Excellence for circulation of 500,000 to 1 million.

--Bicycling received one nomination in the Leisure Interest category

Men's Health garnered the most ever nominations in its history - a total of three.

"The tremendous recognition Men's Health has received from our peers and ASME proves that our goal of putting the reader first is the most important thing a magazine can do," said David Zincezenko, editor-in-chief. "It's also gratifying to see that as we continue to build our editorial reach we continue to attract great writers and editors that are attracted to important topics."

Men's Health received a Personal Service category nomination for advice or instruction presented to help readers improve the quality of their personal lives. The ASME cited the magazine's three-part series, Death Threats; Part One--Hunting My Father's Killer, by William G. Phillips, September; Part Two--How to Dismantle an Anatomic Bomb, by Hamilton Cain, November; Part Three--The Greatest Medical Revolution of the Century is About to Begin, by Christopher McDougall, December.

Led by Bill Phillips, who saw in his father's death a personal quest to learn about stroke risk in men, the magazine launched the DEATH THREATS series to examine stroke, heart disease, and prostate cancer with compelling personal angles and life-extending service sidebars. His first article, "Hunting My Father's Killer," set a high standard as the first installment, and it was followed up by solid pieces by Hamilton Cain and Chris McDougall, edited by Matt Marion. "Taken together, the three pieces epitomize personal service journalism as practiced by Men's Health," said Zinczenko. "The best service journalism not only enhances lives, it saves them."

The magazine received a second nomination in the Leisure Interest category for its special section Play Hard for Life; Part I: The Indestructible Man, by Jim Thornton; Part II: 101 Ways to Stay in the Game; Part III, This is Your Brain on Multiple Concussions, by Bob Drury, July/August.

In the section, the magazine tackled one of the little-covered health threats to men: sports injuries. Writer Jim Thornton pointed out in his lead story, "The Indestructible Man," sports injuries seldom receive attention, in part because of the comic portrait usually painted of the gimpy weekend warrior. But Men's Health examined the topic with three strong pieces: Thornton's, which underlined how serious the problem is for men; "101 Ways to Stay in the Game," in which Matt Bean, Scott Quill, David Schipper and a team of researchers advised on healing tips; and Bob Drury's "This is Your Brain on Multiple Concussions," which brought readers up-to-date on the latest research about concussions.

Its third nomination, in the Magazine Section category, cites Zinczenko and his team of Matt Bean, editor Bill Stieg, and researchers Scott Quill, Erin Hobday, and Denny Watkins, for the magazine's front-of-book section Malegrams, September, October and December. This category recognizes excellence of a regular department or editorial section of a magazine, either front- or back-of-book and composed of a variety of elements, both text and visual. The award honors the section's voice, originality, design and packaging.

In 2004, Men's Health won an award in the Personal Service category, the first NMA ever received by a Rodale magazine.

Three Magazines Nominated For General Excellence

Three other Rodale magazines, Prevention, Runner's World and Backpacker are finalists in the general excellence category, which recognizes overall excellence in magazines. The award honors the effectiveness with which writing, reporting, editing and design all come together to command readers' attention and fulfill the magazine's unique editorial mission.

Backpacker also received a nomination in the Magazine Section category, and Bicycling, another Rodale sports title, was selected as a finalist once again this year in the category of Leisure Interests.

Prevention magazine, America's leading healthy lifestyle publication and the 11th largest magazine in the country, was selected as a finalist for General Excellence among magazines with a circulation of two million or more. This is Prevention's first NMA nomination under Editorial Director Rosemary Ellis and its second overall.

For its 2005 General Excellence entry, Prevention submitted three issues for review: February, which focused on nutrition and included a 35-page package on healthy eating; March, which showcased the magazine's potential for saving readers' lives, beginning with a cover story on Today anchor Katie Couric's crusade to educate women about colon cancer; and April, the magazine's annual walking issue, which generated an unprecedented response by the magazine's readers, who signed up in droves to train for and walk a marathon with Prevention.

In response to the nomination, Editorial Director Rosemary Ellis said, "I am very honored and thrilled for our entire team of hard-working and talented editors, writers, designers, photo editors and researchers. We know from our readers that we deliver great content, giving them the information and tools to live better, healthier and happier lives. It's wonderfully gratifying that our peers in ASME see it, too."

Rodale's sports titles Runner's World, Backpacker and Bicycling are finalists in various categories.

Runner's World, now in its 40th year of publication, was selected as a finalist for General Excellence among magazines with 500,000 to one million circulation (Runner's World has a circulation rate base of 615,000). This marks Runner's World's third NMA nomination in the past two years under VP/Editor-In-Chief David Willey and his editorial team, who were finalists last year in both the Leisure Interests and Magazine Section categories, and the fourth nomination in the title's history.

"To be nominated by our peers in ASME is just an incredible honor," said David Willey, who in addition to his editor-in-chief duties with Runner's World also serves as the Sports Group's Editorial Director. "Our nomination for Runner's World is really so rewarding because it represents the collective work of so many great writers, editors and staffers, and I'm so proud to be part of this team."

Backpacker Editor-In-Chief Jonathan Dorn and his team earned the 315,000-circulation magazine's first-ever NMA nominations in the categories of General Excellence (among magazines with a circulation between 250,000 to 500,000) and Magazine Section, for its front-of-the-book mega-department "Basecamp," which aims to deliver essential outdoors know-how within the sub-sections of Adventure, Nature and Skills.

Bicycling, which was a finalist for General Excellence in 2004, was selected as a finalist once again this year in the category of Leisure Interests for "Hey Big Fella," a 12-page package of stories, training tips and gear selection for riders of a certain weight from the September 2005 issue. The package was anchored around profiles written by contributing writer Mike Magnuson of two riders--one a 370-pound man struggling to lose weight and save his life through riding, the other an avid 290-pound cyclist looking for acceptance from the elite racers in his community. This marks the second NMA nomination in the past three years for VP/Editor-In-Chief Stephen Madden and the Bicycling team, and the fourth in the magazine's history.

"I'm especially thrilled for both Steve Madden and Jon Dorn, two supremely talented editors who, with their equally extraordinary teams, have made Bicycling and Backpacker two of the most well-written, instructive and visually appealing magazines anywhere in publishing," added Willey. It's an honor to work with them."

Established in 1966, the NMAs are the preeminent program in the magazine industry to honor editorial excellence.

The awards program, which is sponsored by ASME in association with the Columbia University Graduate School of Journalism, honors print and online magazines with consistently superior execution of stated editorial objectives, innovative editorial techniques, noteworthy journalistic enterprise, and imagination and vigor in layout and design. This year, 22 finalists will receive the coveted "Ellie" (named after the Alexander Calder stabile "Elephant"), ASME's symbol of the award. Finalists were chosen by a panel of 190 judges from among the 1,393 entries from 279 print and online publications.

The 41st annual National Magazine Awards will be awarded on Tuesday, May 9 at Lincoln Center in New York City.

About Rodale Inc.:

Rodale Inc. is the authoritative source for expert content in health, fitness and wellness around the world, reaching more than 30 million people each month. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Backpacker and Organic Gardening, and is also the largest independent book publisher in America with an expanding stable of international titles. Recent New York Times Bestsellers include Martha Stewart's The Martha Rules; Bill Maher's New Rules: Polite Musings from a Timid Observer; Body for Life for Women by Pamela Peeke, M.D., M.P.H., F.A.C.P.; the titles within The South Beach Diet and The Abs Diet franchises, as well as Dr. Shapiro's Picture Perfect Weight Loss. Rodale's broad range of media platforms also includes video and extensive Web sites. The company is a leader in direct response marketing and has more than 25 million active customers in its database. www.rodale.com.

MEN'S HEALTH

Men's Health is the largest men's lifestyle magazine brand in the world with 33 editions serving 40 countries. Published 10 times a year in the US by Rodale, Men's Health speaks to every aspect of a man's life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear and money. Men's Health was named to Adweek's "Hot List" of top 10 magazines ('04, '05), Advertising Age's "A-List" for general excellence ('03), and a "Best Newsstand Performer of the Decade" by Capell's Circulation Report ('04, '05). The magazine also won a National Magazine Award in the personal service category ('04). www.menshealth.com

PREVENTION

Prevention magazine, America's leading healthy lifestyle publication and the 11th largest magazine in the nation, has been providing readers with the most current information on health, fitness, nutrition, and cutting-edge medical news for more than 50 years. It is the nation's most authoritative, trustworthy and innovative source for practical health information. Every month, the magazine reaches an audience of nearly 10 million readers and its highly acclaimed Web site, Prevention.com, averages 1.2 million unique visitors. Prevention also publishes 18 special interest titles every year; prints three international editions in 21 countries; produces the top-selling Prevention Fitness Systems workout videos; and conducts national surveys examining important health issues. Prevention is published 12 times a year by Rodale Inc.

RUNNER'S WORLD

Recognized as the worldwide authority on running information, the mission of Rodale's Runner's World is to inform, advise, and motivate runners of all ages and abilities. Runner's World aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner's World publishes nine international editions in 11 countries, plus a special bi-annual teen running publication, High School Runner. Runner's World's companion Web site www.runnersworld.com is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.

BICYCLING

Bicycling is the voice of cycling, providing the stories on the people, gear, trends, and techniques behind the sport. Appealing to readers of all abilities, the magazines feature expert reviews of the latest equipment, award-winning narratives, and the best training and fitness tips in the business. Published 11 times a year, Bicycling is the magazine for the athlete for whom the bicycle is the centerpiece of an active lifestyle. www.bicycling.com

BACKPACKER

Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and it's the only one whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's six regional editions offer accessible, close-to-home getaways with detailed, tear-out maps to dozens of nearby hikes, as well as practical tips on dayhikes, camping and the best gear information available. This combination provides outdoors enthusiasts with the tools they need to make outdoor adventure and backcountry experiences an everyday reality.
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