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Rocky mountain high.

The convergence of financial services industries ks creating new competition for banks. In this type of environment, it is more important than ever to make certain that your marketing skills am refined and up-to-date.

If you are feeling like yon need a little boost and some encouragement, I recommend that you attend lifts year's ABA School of Bank Marketing and Management (SOBMM), June 4-11 in Boulder, Colo. The investment that you make, both time and money, can pay many dividends to you and your bank year-after-year.

I myself am a graduate of the school. To give you a little glimpse of what I am talking about, many of my fellow classmates communicate via e-mail--sharing ideas, advice and a sympathetic ear when needed.

I recently spoke at a CEO Peer Exchange Group and one of the CEO participants commented (unaided) to his peers that when he needs feedback on marketing related issues, he asks his marketing director to e-mail her fellow alumni to get some feedback from them.

The instructors at the school are experts in their fields: bankers, consultants and others who are passionate about making sure that the marketing profession advances within our industry.

In this issue of Marketing Edge, you will get a little table of what the school is about by reading the Q&A from the school's academic dean, Dr. James H. Donnelly Jr., CFMP. We also talk with our newest instructor, Dr. David Polk, who will teach on the important topic of marketing research.

I encourage you to attend the banking industry's only marketing school of its kind. For more information, go to

See you in Boulder,

Brenda Marlin, CFMP, Associate Director,

ABA Marketing Network
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Title Annotation:Marketing Edge
Author:Marlin, Brenda
Publication:ABA Bank Marketing
Date:Apr 1, 2004
Previous Article:The big picture: banks today are demanding more of their marketers, and the curriculum of the ABA School of Bank Marketing and Management is evolving...
Next Article:Polk named as new instructor at the ABA School of Bank Marketing and Management.

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