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Rocket Racing League Names Makovsky + Company Public Relations Agency of Record.

NEW YORK -- Makovsky + Company, one of the nation's largest independent public relations and investor relations firms, today announced that it has been appointed the public relations agency of record for the Rocket Racing League (RRL). Under the terms of the agreement, Makovsky will provide consulting, strategy, traditional and social media relations services to the RRL.

Founded in 2005 by two-time Indianapolis 500 champion team owner Granger Whitelaw and aerospace pioneer and X PRIZE Foundation founder Dr. Peter Diamandis, the RRL is an entertainment sports league that combines the excitement of racing with the power of rocket engines. The league successfully completed the first public test flights of its rocket planes in July, and received its experimental exhibition certification from the Federal Aviation Administration in October, enabling it to fly at up to 20 air shows around the U.S. in 2009.

"While it only takes a moment for people to understand our vision, getting the business through the next stages of development requires communications across several complex areas," said Granger Whitelaw, chief executive officer of the Rocket Racing League, Inc. "Makovsky's deep expertise in technology, finance and branding will be key to the company's success."

Noted Robbin Goodman, executive vice president and partner at Makovsky + Company, "The public's fascination with rocketry, coupled with its love of competition, is the perfect launch pad for the league to take flight. We feel privileged to help the RRL tell its story to the world, and in doing so, write a chapter in humanity's history as it moves towards the stars."

About The Rocket Racing League[R]

Founded in 2005 by two-time Indianapolis 500 winning team partner Granger Whitelaw and X PRIZE Chairman and CEO Peter H. Diamandis, MD, the Rocket Racing League[R] (RRL[TM]) is a new entertainment sports league that combines the exhilaration of racing with the power of rocket engines. To be held at venues across the country, the Rocket Racing League will feature multiple races pitting up to 10 Rocket Racers going head to head in a 4-lap, multiple elimination heat format on a 5-mile "Formula One"-like closed circuit raceway in the sky. For more information on the Rocket Racing League, please visit


Founded in 1979, Makovsky + Company ( is one of the nation's leading independent global public relations and investor relations consultancies. The firm attributes its success to its original vision: that the Power of Specialized Thinking[TM] is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 20 countries and in 35 U.S. cities through IPREX (, the third largest worldwide public relations agency partnership, of which Makovsky is a founder.
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Publication:Business Wire
Date:Nov 3, 2008
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