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Riyadh-based production house invests in Vizrt.

Bandar F. Alabdulsalam, CEO of Dur Alpha Media.

Dur Alpha Media, a Riyadh-based production house, recently acquired a high-end graphics solution from Vizrt to produce real-time 2D and 3D animated graphics. The solutions, which include Viz Artist and Viz Trio, will be deployed in live studio productions to make the graphics production and overlay process more efficient.

Viz Artist enables the 3D animation and visual effects, while Viz Trio will be used to control video output and make quick changes to content whenever needed. The Viz engine real-time 3D rendering software will deliver animations in HD SDI video or as a DVI digital output.

With five fully-equipped studios and OB vans boasting HD capability, Dur Alpha claims to produce live programmes as well as commercials and documentaries in line with the cultural values of the Arab region.Next on the cards is a Vizrt Social TV solution.

Commenting on the deployment of Vizrt solutions, Bandar F. Alabdulsalam, CEO of Dur Alpha Media, said: "Our decision to go with Vizrt has helped us to build a very efficient workflow in our production. We are now able to create and play complex 3D graphics with ease and manage all these with a simple interface."

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Publication:Broadcast Pro Middle East
Date:Mar 10, 2015
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