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Rixty's Cash-Based Payment System Now Available at More Than 10,000 Retail Locations Nationwide.

Prepaid Cards and Coinstar Kiosks Enable Gaming Payment for Those without Credit Cards

BERKELEY, Calif. -- Paying for online entertainment without a credit card just got easier, thanks to Rixty. The innovative e-commerce company launched today its new cash-based payment system at more than 10,000 retail locations. Now anyone with cash and coins can convert that money into online purchasing power across an exciting array of entertainment merchants.

Predominantly designed for the youth market, Rixty is a flexible payment option for any age bracket due to its ease of use and accessibility. By rolling out at more than 9,000 Coinstar[R] kiosks in the US, users will enjoy the convenience of adding to their online accounts by simply choosing the Rixty option when exchanging their coins for free at local Coinstar machines. In addition to the Coinstar kiosks, users will also have the option of buying prepaid cards through the in-store racks at more than 1,000 retail locations, including Cumberland Farms and Hess convenience stores.

Realizing that merchants have traditionally faced difficulty reaching younger audiences that often have limited access to more traditional payment forms, such as credit cards, Rixty aims to reduce that transactional friction and allow users to spend freely across a variety of online publishers.

"Rixty started with the idea that there should be some way to allow online entertainment enthusiasts, particularly the younger generation, the ability to enjoy what's available without relying on a credit card," said Ted Sorom, CEO, Rixty. "Our goal is simple: To provide anyone and everyone the freedom to choose how and where they spend their online entertainment dollars. Rixty does this by converting loose change into online purchasing power."

Rixty is launching with top publishers in the massively multi-player online (MMO) game space, including Perfect World Entertainment,, GamesCampus, Ntreev USA, Ndoors Interactive, Inc.,, and Three Rings Design, publisher of Puzzle Pirates and Whirled. Rixty supports business models from microtransactions to subscriptions and is compatible with all types of online entertainment, including downloadable games, virtual worlds, casual and social games on social networks, digital downloads such as music mp3s, videos and games, mobile games and ringtones. The cash-based system also empowers the younger audience to take control of their entertainment spending without requiring adult involvement or a bank account.

"Rixty's new payment solution enables many of our young gamers who don't have credit cards or Paypal to purchase in-game items in Trickster, Grand Chase and Pangya," said Chris Lee, CEO, Ntreev USA. "We are very excited to partner with Rixty."

Merchants have searched for ways to attract new customers who might have previously experienced barriers to entry, which Rixty addresses with a cash option most e-commerce outlets have lacked. In addition, Rixty offers merchants the opportunity to be "discovered" by showcasing new games and online goods on the Rixty website.

"We are very pleased to add Rixty to our payment offerings," said David Chang, executive vice president, GamesCampus. "Rixty allows our users to buy items through their unique payment channels, allowing us to expand our paying customer base."

"What's great about Rixty is its ability to reach a broad spectrum of users from a wide demographic in various age groups," said Joon Kim, customer service manager, Perfect World Entertainment. "Rixty is convenient, easy to use, and widely available in many places."

About Rixty

Rixty is an alternative payment system designed specifically for today's online youth, empowering them to take control of their entertainment spending and giving them access to the online world of multiplayer and downloadable games, virtual worlds, social networks, digital downloads, mobile games and ringtones. Rixty never charges users fees and by reducing payment friction, Rixty converts more users into paying customers, significantly increasing online publisher's revenues. For more information, visit

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Publication:Business Wire
Date:Jul 1, 2009
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