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RiverSource Investments Launches its First Advertising Campaign.

Premier ads focus on RiverSource(SM) Advice-Built Solutions(SM)

MINNEAPOLIS -- RiverSource Investments, LLC, a subsidiary of Ameriprise Financial, Inc. (NYSE:AMP), has launched its first advertising campaign. A series of print and online advertisements are running in financial trade publications such as Financial Planning, Investment News, Investment Advisor, and On Wall Street throughout 2007.

The ads, targeted at financial professionals, demonstrate the depth of RiverSource capabilities and the firm's insightful solutions designed to help financial advisors meet clients' needs.

Three different ads have been created: The first introduces financial advisors to the RiverSource Investments platform, offering both RiverSource(SM) Single-Strategy funds and RiverSource Advice-Built Solutions, innovative and easy-to-use mutual funds and funds of funds with built-in asset and risk management. The second focuses exclusively on RiverSource Advice-Built Solutions. And the third will highlight performance of select RiverSource mutual funds and the fund family's recognition in the 2006 Lipper/Barron's annual fund family survey.

"By raising the profile of RiverSource Investments and RiverSource Advice-Built Solutions, we can provide financial advisors with a better understanding of the value we can deliver and how these products benefit their clients and their practice," said Andrew Washburn, vice president of marketing, RiverSource Funds.

The ads are the first to feature the RiverSource Investments brand since the spinoff of Ameriprise Financial from American Express Corporation in 2005.

About RiverSource Advice-Built Solutions

RiverSource Advice-Built Solutions includes a series of sophisticated mutual funds and funds of funds that are easy-to-use and built for advisors and clients. These innovative funds provide for a range of investing needs, including accumulation, preservation and income.

* RiverSource(SM) Strategic Allocation Fund is for clients who need portfolio diversification and are seeking alpha generation with built-in risk management.

* The three portfolios of RiverSource(SM) Income Builder Series are designed to meet the changing income needs of clients. Portfolios are designed with the goal of maximizing potential yield, minimizing downside risk and, importantly, protecting clients' purchasing power.

* RiverSource(SM) Portfolio Builder Series which includes six portfolios from conservative to aggressive, is focused on clients need for growth. The series provides a simplified, cost-effective way to achieve instant portfolio diversification and reduced risk through asset allocation. Flexibility is built in so clients can move between funds as their needs and goals change.

* RiverSource Retirement Plus(SM) Series offers eight portfolios for clients who are looking for a simplified retirement solution that corresponds to a targeted retirement date.

About RiverSource Investments

RiverSource Investments develops and manages asset growth, preservation and income solutions that revolve around the needs of today's investors. The firm's specialized investment platform provides access to investment and research professionals located in strategic investment centers in the U.S. and overseas. As a leading source of investment insight and innovation, RiverSource Investments delivers a full range of solutions across the risk return spectrum to retail investors and their advisors and to institutional investors including corporations, pension funds, governments, foundations and endowments.

For more information, visit

RiverSource Investments, LLC is an SEC-registered investment adviser that offers investment products and services under the names RiverSource Institutional Advisors, RiverSource Alternative Investments, RiverSource Capital Management and RiverSource Insurance Assets.

About Ameriprise Financial

Ameriprise Financial, Inc. is a leading financial planning and services company that provides solutions for clients' asset accumulation, income management and insurance protection needs. Through a nationwide network of more than 10,000 financial advisors, Ameriprise Financial delivers tailored solutions to clients through a comprehensive and personalized financial planning approach built on a long-term relationship with a knowledgeable advisor. The Company specializes in meeting the retirement-related financial needs of the mass affluent. Financial advisory services and investments are available through Ameriprise Financial Services, Member NASD and SIPC.

For more information, visit

Excerpts of the Barron's article and the Lipper/Barron's 2006 fund family survey are available at

You should consider the investment objective, risks, charges and expenses for a fund carefully before investing. For a free copy of a prospectus, which contains this and other information about RiverSource Funds, please call (800) 297-3863 or visit Read the prospectus carefully before you invest.

Past performance does not guarantee future results.

Investment products, including shares of mutual funds, are not federally or FDIC-insured, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.

Asset allocation and diversification do not assure a profit or protect against loss.

The RiverSource Retirement Plus, Income Builder, and Portfolio Builder Series funds are "funds of funds" comprised of holdings in several different RiverSource Funds, which may include small-cap, mid-cap, large-cap, money market, international, bond, and/or sector funds. Each of the underlying funds in which the portfolio invests has its own investment risks, and those risks can affect the value of each portfolio's shares and investments. There are risks associated with fixed income investments, including credit risk, interest rate risk, and prepayment and extension risk. Non-investment grade securities generally have more volatile prices and carry more risk to principal and income than investment grade securities. International investing involves increased risk and volatility due to potential political and economic instability, currency fluctuations, and differences in financial reporting and accounting standards and oversight. Risks are particularly significant in emerging markets. Investments in small- and mid-capitalization companies often involve greater risks and potential volatility than investments in larger, more established companies. See the Funds' prospectus for more information on these and other risks that may be associated with the underlying funds.

RiverSource(SM) mutual funds are distributed by RiverSource Distributors, Inc. and Ameriprise Financial Services, Inc., Members NASD, and managed by RiverSource Investments, LLC. These companies are part of Ameriprise Financial, Inc.

[c] 2007 Ameriprise Financial, Inc. All rights reserved.
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Publication:Business Wire
Date:Feb 23, 2007
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