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Rite Aid to Kick off Fundraising for Children's Miracle Network Hospitals.

Customers Can Support Their Local Children's Miracle Network Hospital By Buying $1 Paper Miracle Balloons at Any Rite Aid Store

New Mobile and Social Giving Options Add Easy Ways to Donate

CAMP HILL, Pa. -- On April 1, Rite Aid will kick off its 18th annual Miracle Balloon campaign in support of Children's Miracle Network Hospitals[R], an organization of 170 children's hospitals throughout North America. All proceeds from the Miracle Balloon campaign stay in the community in which they were raised and go directly to the Children's Miracle Network Hospital serving that community.

Customers are invited to support their local Children's Miracle Network Hospital by buying a $1 paper Miracle Balloon at any Rite Aid. In appreciation, customers who purchase a Miracle Balloon will receive $7 in coupon offers good for a variety of popular products sold at Rite Aid. The campaign runs through May 19.

This year Rite Aid is also harnessing mobile technology and social media to increase campaign participation. For the first time, customers can text "RAKIDS" to 50555 to donate $5to Children's Miracle Network Hospitals through their cell phones*. In addition, Rite Aid's Facebook page will offer its fans a "donate" button directing them to the Children's Miracle Network Hospital donation site. Rite Aid Facebook fans can also make a pledge to support their local Children's Miracle Network Hospital and share the pledge with their social networks. If 10,000 pledges are made, the Rite Aid Foundation will donate an additional $10,000 to Children's Miracle Network Hospitals. Fans will also be able to share inspirational stories about their local CMN Hospital.

In 2011, the company raised $4.5 million to fund life-saving medical care, equipment and research as well as education and outreach programs at nearly 100 Children's Miracle Network Hospitals in the communities where Rite Aid operates. With the new mobile and social giving components, the 2012 goal is $5 million. Since 1994, Rite Aid has raised more than $51 million for Children's Miracle Network Hospitals.

"Rite Aid associates look forward to our fundraising campaign for Children's Miracle Network Hospitals every year. It is just one way they demonstrate our core value of being a caring neighbor," said John Standley, Rite Aid president and CEO. "Just as we're adding new mobile and social features to better serve our customers, we're excited to expand our Children's Miracle Network Hospitals campaigns with these technologies."

Rite Aid Corporation (NYSE: RAD) is one of the nation's leading drugstore chains with approximately 4,700 stores in 31 states and the District of Columbia and fiscal 2011 annual revenues of $25.2 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at

*$5.00 donation to Children's Miracle Network Hospitals. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and data rates may apply. Text STOP to 50555 to STOP. Text HELP to 50555 for HELP. Full terms:
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Comment:Rite Aid to Kick off Fundraising for Children's Miracle Network Hospitals.
Publication:Business Wire
Geographic Code:1U2PA
Date:Mar 29, 2012
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