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Rising success of pizza delivery firm.

Pizza delivery chain Domino's was upbeat about its expansion plans yesterday as it reported a strong start to the year.

Like-for-like sales lifted 8.2pc in the 15 weeks to April 17 ( up from 6.6pc in the first six weeks of the period ( amid growing demand for its pizzas in both new and existing locations.

Domino's said it had boosted the number of franchises in the UK and Ireland by 13 to 370 since the start of the new financial year.

Chief executive Stephen Hemsley told the group's annual meeting that 40pc of households now had access to Domino's delivery.

He said he was confident of being able to maintain the current rate of expansion, adding: "There is ample room for growth and we have our sights firmly set on this opportunity."

At the time of its annual results in February, Domino's said a shortage of new franchisees had stopped it hitting its annual store opening target of 50. However, Mr Hemsley said that Domino's was better placed to hit that target this year ( and aimed to eventually have between 800 and 1,000 outlets in the UK and Ireland.

He expected the newly launched Cheese Steak Melt, which has two cheese toppings and chunks of steak, to help drive sales this year.

Domino's, founded in the United States in 1960, has more than 7,000 stores in more than 50 countries and more than 250,000 staff.
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Publication:The Journal (Newcastle, England)
Date:Apr 22, 2005
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